The strategy, being called ‘More roads to Harley-Davidson', includes New Products, Broader Access and Stronger Dealers. The official statement from Harley Davidson regarding the new products went like this ‘keep current riders engaged and inspire new riders by extending heavyweight leadership and unlocking new markets and segments’.
New Products
Harley-Davidson plans to extend the company’s leadership in heavyweight motorcycles by continuing to develop improved, more technologically-advanced Touring and Cruiser motorcycles for the existing riders. In addition to that, they plan to introduce a new modular 500cc to 1250cc middleweight platform of motorcycles that spans three distinct product spaces and four displacements. Starting with the company’s first Adventure Touring motorcycle, the Harley-Davidson Pan America 1250, a 1250cc Custom model and a 975cc Streetfighter model. All of these are planned to launch beginning in 2020.
Also in the company’s future plans is developing a more accessible, small-displacement (250cc to 500cc) motorcycle for Asia’s emerging markets through a planned strategic alliance with a manufacturer in Asia. This new product is intended to fuel Harley-Davidson’s customer access and growth in India, one of the largest, fastest growing markets in the world.
Harley-Davidson is also foraying in the electric motorcycle market by launching LiveWire, Harley Davidson’s first electric motorcycle, in 2019.
Matt Levatich, President and Chief Executive Officer, Harley-Davidson, Inc. said, “The bold actions we are announcing today leverage Harley-Davidson’s vast capabilities and competitive firepower – our excellence in product development and manufacturing, the global appeal of the brand and of course, our great dealer network. Alongside our existing loyal riders, we will lead the next revolution of two-wheeled freedom to inspire future riders who have yet to even think about the thrill of riding. We expect this plan will result in an engaged, expanded Harley-Davidson community with a more diverse rider base, along with industry-leading margins and cash flow.”

The following is a list of products that might be seen as a part of Harley-Davidson’s portfolio in the coming years:
Harley-Davidson Pan America 1250

Harley-Davidson LiveWire

Future Streetfighter Model

Future Custom Model

Future Electric Model





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