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KTM sold 2,61,000 bikes worldwide in 2018, selling approximately 35,000 more motorcycles than Harley-Davidson did in outright motorcycle sales. So, in outright sales numbers, KTM has overtaken Harley-Davidson, but the American motorcycle brand has more high-value motorcycles and a massive accessory and merchandise line, which means that Harley-Davidson's revenue is three times than that of KTM, which stood at $ 1.75 billion (over ₹ 12,000 crore). Now, KTM CEO Stefan Pierer has set his sights on breaking into the top-three motorcycle makers worldwide, and overtaking Kawasaki in the process.
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Urban Gypsies MC
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Re: KTM Overtakes Harley-Davidson In 2018 Bike Sales Worldwide
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Although making a concrete statement would require more research, but if I was asked an opinion, its mostly due to small bikes of KTM.
The entire industry has begun to understand that "small is stable". In other words, if you're a "smaller cc motorcycle" manufacturer, you have a higher chance of making it big, with stability.
Harley just needs a junior brand, that can bring volumes to it, without diluting the original Macho brand. Something like Buell? (Although its improbable now)
These small cc bikes are like lower stones of pyramid, they don't shine but they're needed to touch the sky.
KTM is in danger of diluting its brand.. I could see owners of 390/ 200 complaining when Duke 125 was launched.
A different branding helps and gives tremendous confidence to launch new products and variants. Of course, just my opinion.Last edited by Samarth 619; 06-17-2019, 04:38 PM.---
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