
Commenting on the initiative, Sanjay Bhan, Head of Sales, Aftersales & Parts Business, Hero MotoCorp, said, “At Hero MotoCorp we continuously invest in developing innovative processes and business models to ensure our customers get the best in class experience. Our new initiative will raise the bar for customer experience in the two-wheeler category. As the youth of today increasingly look for value-added services in every purchase that they make, brands have to step-up their strategic thinking to stay ahead of the curve in a rapidly evolving market environment.”
“We have been the first-mover in the e-commerce space and we are continuing this trend by commencing this new service. The motorcycle or scooter can be delivered at any address of your choice, not just at your home,” he added.
Here are the steps:
- After logging in to www.HGPmart.com, the customer can select their preferred product and then choose a dealer to make the booking payment.
- Then Hero’s third-party service provider will collect all necessary documents from the customer’s home/office address at the desired time slot.
- Once the vehicle is successfully registered with the local road transport office, it will be delivered to the customer. Customers will need to pay a nominal fee of Rs. 349 to avail of this service.
In 2018, Hero started the two-wheeler spare-parts’ online retail through its official portal www.HGPmart.com. Buoyed by its success, the Company subsequently shifted the online booking of Hero products from its official company website to this portal, which has since received nearly 4000 bookings.



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