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Yamaha India has launched the new pan India brand campaign ‘The Call of the Blue 2.0’. ‘The Call of the Blue’ is the brand campaign of Yamaha India that draws a parallel to its product planning, marketing and customer engagement strategies. The Call of the Blue was launched in August 2018 with outdoor activities conducted across 6 cities. Also, a new series of Monster Energy Yamaha Moto GP Limited Edition 2019 of two-wheelers including the YZF-R15 Version 3.0 (155 cc), FZ 25 (249 cc) and Cygnus Ray ZR (113 cc) have been launched.
The Yamaha YZR-M1 inspired branding can be found appearing on the fairing, tank and side panels outlining its R-DNA pedigree. This includes the Monster Energy Yamaha Moto GP livery, premium gold Yamaha Motor tuning fork logo, Yamaha racing speed block logo and the brand slogan logo. Additionally, the ‘racing branded’ T-shirt is offered complimentary with the purchase of the two-wheelers from the lineup of Monster Energy Yamaha Moto GP Limited Edition 2019.
Commenting on the launch, Mr Motofumi Shitara, Chairman of Yamaha Motor India Group of companies said, “The Season 2 of Yamaha’s brand campaign will resound in the success of the brand through the continued commitment of offering exciting, stylish and sporty mobility. The Call of the Blue 2.0 along with Monster Energy Yamaha Moto GP Limited Edition 2019 of two-wheelers will further refine Yamaha’s delightful experiences. The visual and sensory excitement of Yamaha’s racing is unbeatable and it should find its way to the Indian roads by featuring the right combination of sportiness and style. The new limited edition from Yamaha is another reinforcement of commitment to its customers who relish the unique experience of being identified as sporty and racy with their two-wheelers.”
YZF-R15 Version 3.0 Monster Energy Yamaha Moto GP Limited Edition 2019
Rs. 142,780/-
FZ 25 Monster Energy Yamaha Moto GP Limited Edition 2019
Rs. 136,680/-
Cygnus Ray ZR Monster Energy Yamaha Moto GP Limited Edition 2019
Rs. 59,028/-
The launch of The Call of the Blue 2.0 was was closely followed by the first on-ground motorcycling event that was arranged at Four Points by Sheraton, Mahabalipuram, Tamil Nadu on August 4, 2019, and more than 190 riders from Blue Streaks joined to the experience of Yamaha’s racing excitement.
The riders had started from various Yamaha showrooms in Chennai at the break of dawn and while covering a distance of 60 kilometres, reached Mahabalipuram over the breakfast tour. Gymkhana riding, engagements and competitions along with Yamaha apparels and accessories offered for sale were arranged at the venue. The global official sponsor of Yamaha racing, Monster Energy had also joined the event to endorse the overall excitement.
The Yamaha YZR-M1 inspired branding can be found appearing on the fairing, tank and side panels outlining its R-DNA pedigree. This includes the Monster Energy Yamaha Moto GP livery, premium gold Yamaha Motor tuning fork logo, Yamaha racing speed block logo and the brand slogan logo. Additionally, the ‘racing branded’ T-shirt is offered complimentary with the purchase of the two-wheelers from the lineup of Monster Energy Yamaha Moto GP Limited Edition 2019.
Commenting on the launch, Mr Motofumi Shitara, Chairman of Yamaha Motor India Group of companies said, “The Season 2 of Yamaha’s brand campaign will resound in the success of the brand through the continued commitment of offering exciting, stylish and sporty mobility. The Call of the Blue 2.0 along with Monster Energy Yamaha Moto GP Limited Edition 2019 of two-wheelers will further refine Yamaha’s delightful experiences. The visual and sensory excitement of Yamaha’s racing is unbeatable and it should find its way to the Indian roads by featuring the right combination of sportiness and style. The new limited edition from Yamaha is another reinforcement of commitment to its customers who relish the unique experience of being identified as sporty and racy with their two-wheelers.”
YZF-R15 Version 3.0 Monster Energy Yamaha Moto GP Limited Edition 2019
Rs. 142,780/-
FZ 25 Monster Energy Yamaha Moto GP Limited Edition 2019
Rs. 136,680/-
Cygnus Ray ZR Monster Energy Yamaha Moto GP Limited Edition 2019
Rs. 59,028/-
The launch of The Call of the Blue 2.0 was was closely followed by the first on-ground motorcycling event that was arranged at Four Points by Sheraton, Mahabalipuram, Tamil Nadu on August 4, 2019, and more than 190 riders from Blue Streaks joined to the experience of Yamaha’s racing excitement.
The riders had started from various Yamaha showrooms in Chennai at the break of dawn and while covering a distance of 60 kilometres, reached Mahabalipuram over the breakfast tour. Gymkhana riding, engagements and competitions along with Yamaha apparels and accessories offered for sale were arranged at the venue. The global official sponsor of Yamaha racing, Monster Energy had also joined the event to endorse the overall excitement.
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