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Benelli Imperiale 400 launched at INR 1.69 lakh (Ex-Showroom, India)

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  • Benelli Imperiale 400 launched at INR 1.69 lakh (Ex-Showroom, India)

    Not too long ago, Benelli opened the bookings for the Imperiale 400 in India for a token amount of INR 4,000/-. And finally, the Italian marquee has launched the retro-cruiser in India and it is priced at INR 1.69 lakh (Ex-Showroom, India).



    The Benelli Imperiale was first unveiled at the 2017 edition of EICMA in Milan. Strongly recalling the tradition and legend of the House of Pesaro, with the Imperiale 400, Benelli reinterprets a historic model of the Benelli-MotoBi range produced in the 1950s.

    It is powered by a 373.5cc single-cylinder engine that makes ~20 bhp of power at 5,500 rpm and 29 Nm of torque at 4,500 rpm. The power is transmitted to the rear wheels via a 5-speed transmission.

    The Benelli Imperiale 400 has a double-cradle frame made of steel tubes and plates. The front suspension features a telescopic fork with legs having a 41 mm diameter and 110 mm travel, while the rear has a swinging arm with double shock absorber and travel of 65 mm.

    The braking system of the Imperiale 400 features a 300 mm diameter floating disc on the front with two-piston callipers and a 240 mm disc with single-piston calliper at the rear. ABS is available as standard. The aluminium alloy rims have different diameters; 19" on the front end, 18" on the back, respectively, mounting 110/90 and 130/80 tyres.

    The motorcycle will be assembled at the Italian brand's assembly facility near Hyderabad. It will also come with a 3-year/unlimited km warranty as standard and is offered in three colour options – Red, Black and Chrome.

    Benelli has managed to price the Imperiale 400 very competitively and some of the credit for that goes to the localisation of parts. But at any rate, the Imperiale 400 does seem like a very, very interesting proposition for someone out in the market for a retro-cruiser.
    Last edited by xBhp; 10-23-2019, 12:05 PM.

  • #2
    Re: Benelli Imperiale 400 launched at INR 1.69 lakh (Ex-Showroom, India)

    So, its trying to do, what Dominar and Jawa tried and failed
    sigpic

    Tyre Sizes _ Spark Plugs

    Headlight Focus _ Fork Oils

    All India xBhp Couple Riders Thread

    Ashtavinayak + Shirdi
    Purandar
    Raigad
    Dapoli
    Aurangabad
    Kaas Plateu & Thoseghar Waterfalls
    Purandar

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    • #3
      Re: Benelli Imperiale 400 launched at INR 1.69 lakh (Ex-Showroom, India)

      I think this is a rather clever move by Benelli, it is nicely positioned both w.r.t power and price, 400cc priced at less that what RE350 sells for. There should be a good number of people who will walk-in to check this out as we have a good demand for classic cruisers and there is no serious alternative to RE so far. One thing which could work in the favour is that their quality of electricals and parts should definitely be better than RE.

      Comment


      • #4
        Re: Benelli Imperiale 400 launched at INR 1.69 lakh (Ex-Showroom, India)

        This bike might shoot the sales of benelli because it is perfectly priced and is smooth to ride. I took a test ride of this bike, feels so premium.
        Royal enfield himalayan review

        Benelli 600i exhaust sound

        Soulful Biker

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        • #5
          Re: Benelli Imperiale 400 launched at INR 1.69 lakh (Ex-Showroom, India)

          Originally posted by princesirohi View Post
          So, its trying to do, what Dominar and Jawa tried and failed
          Do you read or understand bikes at all? They are not doing what Dominar and Jawa tried with a more CR modern engine, rather they are offering just the kinda engine RE has and quite similar looks too.

          Folks would go for this if thet want RE but with better quality, fit and finish.

          Comment


          • #6
            Re: Benelli Imperiale 400 launched at INR 1.69 lakh (Ex-Showroom, India)

            No, your highness majesty, nobody except you undertand anything.

            Mind your language and choose your words carefuly.

            Originally posted by Zapps View Post
            Do you read or understand bikes at all? They are not doing what Dominar and Jawa tried with a more CR modern engine, rather they are offering just the kinda engine RE has and quite similar looks too.

            Folks would go for this if thet want RE but with better quality, fit and finish.
            Last edited by princesirohi; 10-30-2019, 10:20 AM.
            sigpic

            Tyre Sizes _ Spark Plugs

            Headlight Focus _ Fork Oils

            All India xBhp Couple Riders Thread

            Ashtavinayak + Shirdi
            Purandar
            Raigad
            Dapoli
            Aurangabad
            Kaas Plateu & Thoseghar Waterfalls
            Purandar

            Comment


            • #7
              Re: Benelli Imperiale 400 launched at INR 1.69 lakh (Ex-Showroom, India)

              Originally posted by princesirohi View Post
              No, your highness majesty, nobody except you undertand anything.

              Mind your language and choose your words carefuly.
              Don't make useless comments to increase your post points then, buddy!

              Comment


              • #8
                Re: Benelli Imperiale 400 launched at INR 1.69 lakh (Ex-Showroom, India)

                Originally posted by princesirohi View Post
                So, its trying to do, what Dominar and Jawa tried and failed
                Yeah, the goal of both jawa and domi is to beat RE in terms of sales. But they failed, so now benelli is trying hard to push it's sales.

                Comment


                • #9
                  Re: Benelli Imperiale 400 launched at INR 1.69 lakh (Ex-Showroom, India)

                  Originally posted by Zapps View Post
                  Don't make useless comments to increase your post points then, buddy!
                  the illusion is in your mind. now-a-days i hardly post on xbhp. nobody is trying to increase post count.

                  but surely you are trying to do so, thats why all this.

                  my point is completely valid and yours not. dont be a keyboard warrior.

                  its not the type of engine that matters or build quality. the buyers of Royal Enfield specially Bullet 350, does not buy it for all these reasons. even with much fanfare and commercial promotions and aggresive marketing, both dominar and jawa failed miserably to capture the bullet market.

                  now, benelli wants to try its hand, coz its a lucrative segment, but most probably will not succeed.

                  with this i rest my case, and do not want to drag on this useless discussion.

                  whether you agree to someone or not, everybody has a right of opinion, and here at xBhp, we have a tradition of healthy debates and not personalized attacks.

                  this is not facebook, catchy titles, clickbate links, and delibrate arguments just to become famous, does not work here, so better refrain from it.

                  its an advise.
                  sigpic

                  Tyre Sizes _ Spark Plugs

                  Headlight Focus _ Fork Oils

                  All India xBhp Couple Riders Thread

                  Ashtavinayak + Shirdi
                  Purandar
                  Raigad
                  Dapoli
                  Aurangabad
                  Kaas Plateu & Thoseghar Waterfalls
                  Purandar

                  Comment


                  • #10
                    Re: Benelli Imperiale 400 launched at INR 1.69 lakh (Ex-Showroom, India)

                    Originally posted by princesirohi View Post
                    the illusion is in your mind. now-a-days i hardly post on xbhp. nobody is trying to increase post count.

                    but surely you are trying to do so, thats why all this.

                    my point is completely valid and yours not. dont be a keyboard warrior.

                    its not the type of engine that matters or build quality. the buyers of Royal Enfield specially Bullet 350, does not buy it for all these reasons. even with much fanfare and commercial promotions and aggresive marketing, both dominar and jawa failed miserably to capture the bullet market.

                    now, benelli wants to try its hand, coz its a lucrative segment, but most probably will not succeed.

                    with this i rest my case, and do not want to drag on this useless discussion.

                    whether you agree to someone or not, everybody has a right of opinion, and here at xBhp, we have a tradition of healthy debates and not personalized attacks.

                    this is not facebook, catchy titles, clickbate links, and delibrate arguments just to become famous, does not work here, so better refrain from it.

                    its an advise.
                    You were simply pasting one liners that make no sense. Comparing Jawa and Dominar to RE and Imp. On one hand we have high CR and liquid cooled modern engines and on other we have huge stroke thumpers with a very relaxed and low revving engines.

                    There's no comparison here, please refrain from such one liner comments and kindly actually contribute to the topic being discussed.

                    Comment


                    • #11
                      Re: Benelli Imperiale 400 launched at INR 1.69 lakh (Ex-Showroom, India)

                      Chill guys! Let us not resort to personal attacks, we're all biker brothers here.
                      Our opinions may not match, fine, but let's not question another biker's knowledge. Thanks.

                      My opinion is, I think you both yourself agree, that due to this Benelli, no significant impact will be on RE's sales. It takes more than just a fine product, to get it sold. Dealership/ Distribution network is needed. The cult and culture that exists around RE is needed. A certain brand image is also needed.
                      In fact, those things matter more than the product itself when we talk of aggregates.

                      Even for Jawa and Dominar, figures show there wasn't a significant slowdown in RE sales with time. Royal Enfield was growing even when the entire industry was in slump.
                      Some do convert from RE to other brand. Very few "upgrade" to Triumph and HD and likes. But majorly, RE is the big boy to beat, even today.
                      ---
                      Brotherhood, Rules, Freedom. Xbhp.
                      Indian riding = Alertness, Anticipation and Adjustment.

                      Comment


                      • #12
                        Re: Benelli Imperiale 400 launched at INR 1.69 lakh (Ex-Showroom, India)

                        Originally posted by Samarth 619 View Post
                        Chill guys! Let us not resort to personal attacks, we're all biker brothers here.
                        Our opinions may not match, fine, but let's not question another biker's knowledge. Thanks.

                        My opinion is, I think you both yourself agree, that due to this Benelli, no significant impact will be on RE's sales. It takes more than just a fine product, to get it sold. Dealership/ Distribution network is needed. The cult and culture that exists around RE is needed. A certain brand image is also needed.
                        In fact, those things matter more than the product itself when we talk of aggregates.

                        Even for Jawa and Dominar, figures show there wasn't a significant slowdown in RE sales with time. Royal Enfield was growing even when the entire industry was in slump.
                        Some do convert from RE to other brand. Very few "upgrade" to Triumph and HD and likes. But majorly, RE is the big boy to beat, even today.
                        Totally agree with you , many people in my known circle who has Royal Enfield I know have bought it because of heritage or the use to see these bikes in childhood and always wanted to try one . Benelli is quite unknown brand for common people . Bike enthusiasts will know it .After seeing ride videos I myself can’t wait to test ride. So far videos are from motovloggers , will wait for xBhp review and some trusted journalists.

                        Comment


                        • #13
                          Re: Benelli Imperiale 400 launched at INR 1.69 lakh (Ex-Showroom, India)

                          Jawa could have seen sucess but their delivery delays have been the major hindrance.

                          Comment


                          • #14
                            Re: Benelli Imperiale 400 launched at INR 1.69 lakh (Ex-Showroom, India)

                            I understand cult following of RE ( I am also a Victim of that). Due to that cut following RE started becoming arrogant. A capable competitor to RE's highest-selling variant 350 Classic was need of time. Jawa tried to do that and failed(IMO).

                            I am glad to see one more manufacture trying to compete with RE in the segment which is created by RE. Specifications, Features, and price of Benelli Imperiale 400 seem perfect. 3-year unlimited km warranty and 2-year complimentary are masterstrokes from Benelli. Looking forward to TD this mtorocycle.

                            Comment


                            • #15
                              Re: Benelli Imperiale 400 launched at INR 1.69 lakh (Ex-Showroom, India)

                              Imperiale seems like a good product. Best wishes for Benelli for success in the Indian market. The launch of this product reinstates that they are serious about Indian market.

                              Regarding JAWA, I would'nt term JAWA as a failure. A product can be termed as a failure only if there is NO demand. But, it's not the case with JAWA. Waiting periods are still rolling into months. If the production constraints are taken care of, JAWA will be right up there with Enfield.

                              Comment

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