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guys just came across this while searching for news .
they also say that they'll launch high end xpensive motorbike.
NEW DELHI: Italy's Piaggio seems to be heading back to the Indian two-wheeler market. The maker of iconic Vespa scooters has won the race to acquire struggling motorcycle maker Aprilia, a deal that industry insiders feel would help Piaggio ride back into India using Aprilia's existing tie-up with Munjal family's Hero Motors.
Under the existing tie-up, Hero is set to locally produce Aprilia motoscooters at its Ghaziabad facility and market them under a joint brandname. At a later stage, Hero also intends to roll out Aprilia's high-priced premium bikes that would be imported directly from Italy.
"Our existing tie-ups with Aprilia will continue to be honoured under the new ownership. At a later stage, we can even look at expanding the tie-up to include Piaggio vehicles. Though we haven't discussed this possibility with Piaggio yet, the option will be considered" Hero Motors MD Pankaj Munjal said.
they also say that they'll launch high end xpensive motorbike.
NEW DELHI: Italy's Piaggio seems to be heading back to the Indian two-wheeler market. The maker of iconic Vespa scooters has won the race to acquire struggling motorcycle maker Aprilia, a deal that industry insiders feel would help Piaggio ride back into India using Aprilia's existing tie-up with Munjal family's Hero Motors.
Under the existing tie-up, Hero is set to locally produce Aprilia motoscooters at its Ghaziabad facility and market them under a joint brandname. At a later stage, Hero also intends to roll out Aprilia's high-priced premium bikes that would be imported directly from Italy.
"Our existing tie-ups with Aprilia will continue to be honoured under the new ownership. At a later stage, we can even look at expanding the tie-up to include Piaggio vehicles. Though we haven't discussed this possibility with Piaggio yet, the option will be considered" Hero Motors MD Pankaj Munjal said.
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