Ofcourse that segment is empty but there are a few issues
1) the BAD reputation of Kinetic in servicing such bikes
2) the Appalling state of diminishing dealers and sales spares network
3) the n00b reputation of Mahindra...
It will be very difficult for Mahindra and Mahindra to jump into a High Ticket product category and 'address' these three consumer perceptions!
What they are doing is simple business sense... sell products that even your age old broke to the core dealer can sell (or think of selling)... pitch a product which is from your forte.... earn some name, some network and some respect (Solutions to problems 1,2,3)
Then probably go to the next fast moving segment of sub 150CC bikes... and then may be premium (if M&M wants to create a premium image)
IMO Mahindra would want to be Another "Bajaj" giving value for money products! any new imports would only for brand building.... (oh and which brand would they bring to India? )





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