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The Chennai based motorcycle-maker will invest Rs 65 crore to ramp up its capacity by 2013
Currently RE produces around 50,000 of its niche bikes annually, but according to the Royal Enfield DGM, Sales and Marketing - S Koshy, the company will double the capacity to one lakh units by 2013 with an investment of Rs 65 crore at the existing plant in Chennai.
The Bullet maker recently launched two new models, namely the Classic 350 and Classic 500 loaded with new age engine and priced just over Rs 1 lakh each. With the introduction of these new models RE hopes to sell around 50,000 bikes this year compared to 43,298 units sold last year.
The firm also exports Bullet 500cc to Europe and the US. Now the bike-maker is targeting to expand the share of exports from the current 5% to upto 15% in the next three years by venturing into countries like Latin America, Africa and the Middle East, besides strengthening its presence in Europe and the US.
Giving a ray of hope to Indian bikers the company officials had earlier hinted that they could move up to bigger engine categories like 800cc and 1000cc at a later stage.
info-bikeindia
Currently RE produces around 50,000 of its niche bikes annually, but according to the Royal Enfield DGM, Sales and Marketing - S Koshy, the company will double the capacity to one lakh units by 2013 with an investment of Rs 65 crore at the existing plant in Chennai.
The Bullet maker recently launched two new models, namely the Classic 350 and Classic 500 loaded with new age engine and priced just over Rs 1 lakh each. With the introduction of these new models RE hopes to sell around 50,000 bikes this year compared to 43,298 units sold last year.
The firm also exports Bullet 500cc to Europe and the US. Now the bike-maker is targeting to expand the share of exports from the current 5% to upto 15% in the next three years by venturing into countries like Latin America, Africa and the Middle East, besides strengthening its presence in Europe and the US.
Giving a ray of hope to Indian bikers the company officials had earlier hinted that they could move up to bigger engine categories like 800cc and 1000cc at a later stage.
info-bikeindia
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