TVS Motors had discontinued the Max R model in 2005 owing to the Bharat stage II norms. Now the company intends to introduce a new and upgraded model in India which will have a 4-stroke 110 cc engine which currently marks its present in TVS Jive model. The new model will be Bharat Stage III compliant and is mainly aimed to be marketed in the rural segment and will be christened as TVS Max 4R.

The low end and rural motorcycle market is very large and is mainly dominated by Hero Honda and Bajaj. Hero Honda has models like CD Dawn and CD Deluxe while Bajaj has strong market presence with models like Discover and Pulsar. The new model of TVS Motors is expected to be priced at Rs. 35,000 which will be a rugged model and can stand over-loading, a common feature in rural areas.