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TOKYO (Dow Jones)--Honda Motor Co. (7267.TO) plans to slash the prices of all the motorcycles it sells in Japan to 2000 levels, the Yomiuri Shimbun reports.
In an effort to halt young people's growing disinterest in motorcycles, Honda will cut the prices of about 45 models over three years, when each undergoes a full or minor model change
Prices are likely to fall by 10% to 30%.
The price of the least-expensive model of Honda's Super Cub 50 (50cc displacement), for example, will be cut by about Y40,000 and the least-expensive Forza (250cc) will be lowered by about Y120,000.
Super Cub 50 is known as Honda's mainstay motorcycle, while Forza is a strong seller among midsize scooters.
To cut prices, Honda plans to increase the number of models produced in other Asian nations where personnel expenses and production costs are low, and use more inexpensive parts produced overseas.
Source:Honda To Cut Japan Motorcycle Prices - Report - WSJ.com
In an effort to halt young people's growing disinterest in motorcycles, Honda will cut the prices of about 45 models over three years, when each undergoes a full or minor model change
Prices are likely to fall by 10% to 30%.
The price of the least-expensive model of Honda's Super Cub 50 (50cc displacement), for example, will be cut by about Y40,000 and the least-expensive Forza (250cc) will be lowered by about Y120,000.
Super Cub 50 is known as Honda's mainstay motorcycle, while Forza is a strong seller among midsize scooters.
To cut prices, Honda plans to increase the number of models produced in other Asian nations where personnel expenses and production costs are low, and use more inexpensive parts produced overseas.
Source:Honda To Cut Japan Motorcycle Prices - Report - WSJ.com
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