Just yesterday i was watching a webcast of motoring powerhouse launch it`s new vehicle, and couldn`t help appreciate the fact that a online certain car community could have so much clout that they had to be acknowledged, and that got me thinking WHY NOT ! i mean thousands of like minded and passionate people can and do have influence on conglomerates after all they are there target audience.

So why not xBhp have it`s very own national level bike and it`s associated award show, may be even televised or (power to people webcasted), i`m very sure these award would carry more weight to the consumer than a lot of the other ones, who IMHO tend to be a bit `biased` .

Call the conglomerates and show they what actually the target audience thinks not what a bunch of reporters, a film star,a political analyst etc think....

Maybe even club it with other forum and make it a complete auto industry award !

ps: just thinking aloud

cheers