Re: October-November 2018 Issue: xBhp Magazine

I used to be a regular xbhp reader for years before i stopped buying the magazine 2-3 years ago due to other things in life. I bought the Oct-Nov'18 Issue yesterday and I am really sad to say it was a waste. The whole magazine was filled up with pages that had 2-3 photos from past issues, with one short paragraph on those rides in each page? Honestly it felt like you guys didn't had any content to publish in the first place. Cannibalizing old photos and rides to fill 90% of magazine space. I really miss old xbhp.
Please take it as a constructive criticism.

Re: October-November 2018 Issue: xBhp Magazine

Point taken constructively. There are multiple ways of explaining this.

1. I compare it to the other magazines in the market who are filling pages with motorcycle specs and Motogp news from the internet on newspaper thin pages

2. I ask you to notice that is is a ‘special’ anniversary issue. We have been printing since 8 years. There are lot of people who haven’t been reading the earlier issues and Might not know what level of content etc we work at.

3. I am not sure utilising our own photos for the purpose listed in 2 would qualify as cannibalising. In fact we have carefully curated the content to make it like a coffee table book which has much longer shelf life.

4. Rest assured we have no dearth of content / opportunities and creativity as it can be easily adjudged. Not only that we take steps to ensure that it is printed on high quality art paper, because after all touching a magazine is one of the great experiences left of this seemingly rarefied medium unlike digital.

More thoughts welcome

Re: October-November 2018 Issue: xBhp Magazine

This issue of the xBhp print magazine is the 8th Anniversary Special issue. 8 years, 48 issues and this is the 49th. One superbike around India to a plethora of the most desirable bikes around the most beautiful of places on Earth
9Apps