M.vinay

Bajaj Boxer BM150 utility bike launch on August 19





Bajaj Auto will launch the Boxer 150 bike tomorrow, according to sources close to IndianCarsBikes. The new Bajaj Boxer 150 has been the brainchild of Mr.Rajiv Bajaj. The Boxer 150 will open-up a new segment in the local bike market in India. The bike is infact targeted mainly at customers in rural India. It will be placed as a utility bike, a segment which got almost dissolved long ago when bikes like the Rajdoot and the Yezdi ruled our streets. One stand out feature of the new Bajaj Boxer BM150 is that the motorcycle doesn’t feature the Bajaj logo anywhere, pointing to Bajaj now opting to develop individual sub brands, minus the Bajaj moniker altogether.

Our sources also tell us that the Boxer 150 will be priced Rs 48,000-Rs 50,000. The Bajaj Boxer was a popular bike when it was launched years back. But, the Boxer had a 100 cc single cylinder engine which was frugal but not as powerful and torquey as the classic bikes. Now, with the 150 cc engine will pack-in more punch the Boxer will truly match the performance of the classic utility bikes. The new bike is expected to strike a cord with the rural population for its tough build.

Notice the long travel of the rear suspension. This means, the bike will be capable of lugging substantially heavy loads. Also, the bike will easily carry three persons which is not a rare sight in rural India. The rear grab-handles too have an extended carrier equipped with hooks which will aid riders to carry heavy loads. Other manufacturers have tried to revive the utility segment in the past and this time it will Bajaj Auto who will attempt to do the same.

Will Bajaj succeed at doing this? Well, only time will tell but, surely the new bike will attract buyers who have been deprived of such a machine of years. It was earlier thought that a 150 cc engine on the Boxer wouldn’t actually be a good idea for, it will not be as frugal as a 100 cc engine. Answering his critics, Rajiv Bajaj said, that people who need such a bike require enough torque from the engine which called for a larger capacity.

Source: Bajaj Boxer BM150 utility bike launch on August 19: ICB exclusive! | IndianCarsBikes.in

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princesirohi

this is not the "bharat bike" ... is it?

and 48000 - 50000 price for this bike which looks so basic and for this looks......seems difficult for public to accept.

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Guru_DTSi

The front fairing like thing looks out of place. And the engine, it looks similar to the Discover150, albeit in white, along with the console. But wasn't this supposed to be priced at less than 40k as per initial reports?
I am hoping these new boxers are as rugged as the old one's. A cousin of mine still using his old BoxerAT at 2L Kms and still going strong.

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Wanted DoA

Perfect dhoodhwala's bike

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111diablo111

..but doodhwala won't buy a bike around 50K..so i don't know what will be its target customers.

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vrugonnab

This is an interesting move by Bajaj, may be they thought of profitability and adjusted price accordingly to 48-50k. It's a 150cc, so there is no harm in pricing it between 45-50k.

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Wanted DoA

Mind you, here in Punjab Dhoodhwala's ride Slandered 350's This thing might be a alternative considering ~70Rs/litre petrol.

BTW isn't Splendor too at ~50k onroad now. (Is yes then pricing is not bad at all)

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riazmomin

Chinese? Looks like.

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haxor

ha Ha,

btw why are launching so many 100cc bikes? disco,boxer and bikes like that,I know hero has this syndrome but still! could have made a clutchless bike(although it has smaller market)

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vrugonnab

It's a 150cc bike!

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