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Yamaha is aiming to expand its business aggressively in India owing to a promising market and also because, the company faced a slowing demand worldwide for its bikes. In fact, in 2009, Yamaha posted a net loss of Rs. 11,678 crore (216.15 billion yen).
Yamaha is a marginal player in the 94 lakh units of Indian two wheeler segment.
Yamaha sells a mere 2.2 lakh bikes. But now, the Japanese two-wheeler major is making aggressive moves to sell 10 lakh bikes in the next couple of years.
And the launch of new products like YBR125, SZ and SZ-X priced competitively between Rs. 47000 to Rs. 52000 (ex-showroom, Delhi) will help the company acheive its target.
According to Yamaha Motor Co Director and Managing Executive Officer (Motorcycle Business Operations) Yoshiteru Takahashi, Asian countries like India, Thailand, Indonesia, Vietnam and Philippines are having good demand for bikes and hence Yamaha is now concentrating on these countries.
He added that India is most important market for Yamaha. Yamaha has plans to launch scooters too, besides motorcycles.
According to India Yamaha Motor Chief Executive Officer and MD Yukimine Tsuji, the company invested Rs. 800 crore in 2007 and has spent Rs. 600 crore so far, the rest of which will be used in the upcoming years for growth activities.
"The Indian market will grow more and we will concentrate the motorcycle segment. We are planning to invest more here for future models, including production of scooters," Takahashi said, adding that the company would look at India and China for low-cost production.
India Yamaha Motor Chief Executive Officer and MD Yukimine Tsuji said the company had earmarked a Rs 800 crore investment for its Indian operations three years ago, out of which Rs 600 crore has already been put in and the remaining will be utilised in the coming years.
Yamaha India, manufacturers its bikes in Uttar Pradesh and Haryana both of which have a combined production capacity of 6 lakh units a year and the company distributes its bikes through 1,000 outlets, which will be ramped up to 2,000 sales points in the next 3-4 years.
Yamaha and Honda are two key players in the Indian market who have great expertise in providing frugal products in a cost effective manner. With the launch of new products, domestic players like Bajaj and TVS may face stiffer competition, but Indian customers can assure that they will have more options to buy through this healthy competition.
Source: Yamaha Business Expansion | Motorcycle Business Operation | Slowing Bike Demand - Oneindia Living
Yamaha is a marginal player in the 94 lakh units of Indian two wheeler segment.
Yamaha sells a mere 2.2 lakh bikes. But now, the Japanese two-wheeler major is making aggressive moves to sell 10 lakh bikes in the next couple of years.
And the launch of new products like YBR125, SZ and SZ-X priced competitively between Rs. 47000 to Rs. 52000 (ex-showroom, Delhi) will help the company acheive its target.
According to Yamaha Motor Co Director and Managing Executive Officer (Motorcycle Business Operations) Yoshiteru Takahashi, Asian countries like India, Thailand, Indonesia, Vietnam and Philippines are having good demand for bikes and hence Yamaha is now concentrating on these countries.
He added that India is most important market for Yamaha. Yamaha has plans to launch scooters too, besides motorcycles.
According to India Yamaha Motor Chief Executive Officer and MD Yukimine Tsuji, the company invested Rs. 800 crore in 2007 and has spent Rs. 600 crore so far, the rest of which will be used in the upcoming years for growth activities.
"The Indian market will grow more and we will concentrate the motorcycle segment. We are planning to invest more here for future models, including production of scooters," Takahashi said, adding that the company would look at India and China for low-cost production.
India Yamaha Motor Chief Executive Officer and MD Yukimine Tsuji said the company had earmarked a Rs 800 crore investment for its Indian operations three years ago, out of which Rs 600 crore has already been put in and the remaining will be utilised in the coming years.
Yamaha India, manufacturers its bikes in Uttar Pradesh and Haryana both of which have a combined production capacity of 6 lakh units a year and the company distributes its bikes through 1,000 outlets, which will be ramped up to 2,000 sales points in the next 3-4 years.
Yamaha and Honda are two key players in the Indian market who have great expertise in providing frugal products in a cost effective manner. With the launch of new products, domestic players like Bajaj and TVS may face stiffer competition, but Indian customers can assure that they will have more options to buy through this healthy competition.
Source: Yamaha Business Expansion | Motorcycle Business Operation | Slowing Bike Demand - Oneindia Living
the 650r and the R6 are like chalk and cheese.... I was told by a friend that the recently launched fz8 and fz6 were brought to India in decent numbers... so may be they are being held up as trump cards by Yamaha! With the pricing of SZ, YAMAHA has made it clear that its pretty serious about their intent in India! I just hope the 200+ segment sees some action inboth price and products platform!
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