OK Saar

With the Moto GP and these recent issues with the Stallio, chances for the Mojo to get launched looks more & more difficult.

for kinetic except for its kinetic scooter, its been a string of failures all along. they survived simply cause there was no competition. from there mahindra takes over, and tries to rev things up with sky high promises, including a cheap but powerful 350 cc and a commuter bike.

they should have been doubly careful not to repeat the same kinetic mistake. but now its clear that mahindra too have gone kinetic.

hope they come out and salvage their reputation.

I think their biggest mistake was selecting the segment in which they want to enter in and that to with a faulty product... That segment is anyways super crowded with only the Red Ocean Strategy being used most of the time...

Even if they would have sold the stallio in good numbers it wouldn't have been difficult for BAL, Honda and HH to reduce the price by a couple of grands and give a couple of perks to stop that growth again...

This is where I think Garware-Hyosung have got the strategy right... Enter with premium bikes which have no competition, establish your image and then expand into the mass lower cc segments...


You bet... Also I think Garware got the better degree holders

Source : Mahindra Stallion | Stallion Sale | Aamir Khan - Oneindia Living

similar topics merged.

Italian firm to fix Mahindra's Stallio defects

MUMBAI: Mahindra Two Wheelers has roped in Italian design services firm Engines Engineering to rectify the defects of its 100 cc bike, Stallio, as the Mahindra Group firm has been struggling to boost its sales ever since Stallio's launch in October 2010.

The bike, which sold only 46 units in February after the company curtailed production to repair faulty clutch and gear parts , will be modified and relaunched shortly.

Engines Engineering is working closely with in-house R&D experts to modify the bike which marked the Mahindra group's entry into the motorcycle market dominated by rivals Hero Honda and the Bajaj group.

"While it was a small aberration, we had to be mindful of the customer. We took a holistic view of the supply chain (vendors), technology managers, front-end and came up with a remedial solution. We had to minimise the variability by modifying certain components," said Anoop Mathur, president, Mahindra Two Wheelers. "Rather than flood the system, we decided to cut down on production of the bike. Engines Engineering and the internal R&D team helped rectify the issue."

The company plans to re-engage with the customer to boost market share. "We have done trial runs on the Stallio after rectification and are also working on different modes of communication," Mathur said.

Since its launch, M&M has sold 5,181 Stallios with sales in January falling to 509 bikes. Scooters account for more than 90% of the company's two-wheelers business.

With the overhaul exercise for Stallio underway, the company has postponed the launch of its 300 cc premium bike Mojo to the next festival season. Mojo was planned to be launched in the first quarter of this financial year. "We are making sure that all aspects of the bike are appropriately tested and will launch the bike towards the festive season," said Mathur.

Mahindra Two Wheelers faces competition from Honda and Suzuki, which control the scooter market. Honda is the market leader followed by TVS, Hero Honda and M&M


Source : Italian firm to fix Mahindra's Stallio defects - The Economic Times

Must be a record for the first indian bike to undergo modifications in hardly 4-5 months of launch!

Another record would be sales of just 46 units in a single month!!

Mahindra fixes Stallio's glitches

Nandini Sen Gupta, TNN | Mar 5, 2011, 04.16am IST

CHENNAI: The two-wheeler division of Mahindra & Mahindra has cranked up R&D surveillance of its parts and vendors to resolve the clutch and gear-shift problem that hit its first motorcycle Stallio within a month of its launch last October. The company, which halted production to fix hardness in the clutch and gearshift in some of its bikes, will relaunch the 100 cc Stallio with the necessary changes in June. The problem, says Anoop Mathur, president-two-wheeler sector, M&M, was "variability in some parts that led to this issue on a small percentage of bikes in the field". In other words, "some components of the bike did not perform according to "standard expectation". That inconsistency resulted in a couple of complaints.

"When we launched the Stallio we had great demand and we were ramping up production and supplies through October and November," says Mathur. "Mid December we received some feedback on hardness of clutch and related difficulty in gear shifting in some of the motorcycles. Although this was not a sizable number, we immediately went into analysis mode." The company decided to scale down production of the bike sometime in mid January and a month later says it has fixed the issue "from vendor to end product".

M&M's two-wheeler division kicked off with scooters which has done well for the company totting up total numbers of over 200,000 units since its entry into two-wheelers. When the Stallio's problem cropped up, the company roped in Engines Engineering, the Italian group company that was involved in the design of the Stallio to make sure there were no design defects or manufacturing faults. Its in-house R&D team led the effort and when both design and manufacturing emerged clean, they went "back right to the starting point of the production of that part tracing it to its final installation in the bike" to sort out the problem.

The company decided to settle the issue instead of waiting for the number of complaints to snowball because it's new in the motorcycle market and is more interested in building long-term brand credibility than short-term numbers. With its star debutant Mojo due this festive season, the brand needed to take "pre-emptive action" to establish its credentials. "We have taken necessary action which will take care of all future production," says Mathur. "We expect to be back in full production soon as we have also been facing some component shortages and are resolving this as we speak."

Analysts say the company's decision to halt production is a smart move. "The good thing about the Stallio is that M&M didn't sell too many vehicles before taking action so there weren't too many bikes on the road for the problem to be noticed on a large scale before it was rectified," says Mahantesh Sabarad, senior analyst with Mumbai-based Fortune Financial Services. He says glitches are not a big deal in the two-wheeler market where the established players fix bugs long after a product has sold considerable numbers in the market. "Two-wheeler buyers don't upgrade to a higher product within the same brand, they upgrade to a car," says Sabarad. "The 100 cc bike market is a commodity market. There's not much brand behaviour there."

Source: Mahindra fixes Stallio's glitches - The Times of India

Mahindra Stallio to be relaunched in November; No word on the Mojo 300 project!

Mahindra Stallio to be relaunched in November; No word on the Mojo 300 project!





Many prospective buyers have almost forgotten about this motorcycle, which seems like yet another project that may never see the light of the day. The Mahindra Mojo 300 motorcycle was an eagerly awaited motorcycle as it promised quite a lot, from a 292cc, four stroke, liquid cooled, DOCH, four valve, single cylinder engine to an Italian bred chassis. The engine that was touted to deliver about 26 Bhp of peak power and 24 Nm of peak torque was to become one of the most powerful Indian motorcycles.

Now though, the folks at Mahindra Two Wheelers are not able to specify a time line for the launch of this motorcycle, which actually was scheduled to be launched sometime during the Indian festive season which will kick off in another month. Tired of waiting, buyers would simply gravitate to other brands as the premium motorcycle segment of the Indian motorcycle market is seeing a lot of action with the KTM Duke 200 and re-engineered Bajaj Pulsars all set to be launched shortly.


Source: Mahindra Stallio to be relaunched in November; No word on the Mojo 300 project! | IndianCarsBikes.in

Some Mahindra execs were in my college, they said that they will not be releasing Mojo for now as their only concern is getting the Stallio back in showrooms.