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I was lucky to be present at the pre launch party of Ducati Bangalore Showroom and unveiling of the fantastic Diavel. The party started at 8 PM at the 16th floor SkyBar in UB City, Bangalore. A fantastic and stunning venue overlooking the sprawling Bangalore city which looked a bed of jewels in the night. It was chilly and windy, a combination to be found only in a few places in South of India in Summer. Bangalore had always found a fan in me for it's pleasant weather.
Mr.Mirko Bordiga, CEO Ducati AP and Mr.Ashish Chordia (Director, Precision Motors, India) were also present.
A special thanks to n_aditya for finding friends in us and discussing some interesting stuff over dinner!
Some pics:
Me with Mr. and Mrs. Bordiga
The Official Press Release for the launch:
DUCATI OPENS SHOWROOM ON BENGALURU’S LAVELLE ROAD!
Inaugurates its fourth showroom in India in association with Matrix Agencies
Revving up the spirit of youth and refurbishing the country’s biking culture, DUCATI India today launched first Ducati showroom in Bengaluru, Karnataka, with a 3S facility. This association with Matrix Agencies Private Limited, marked the opening of the brand’s fourth dealership outlet in
India. Mr. Ashish Chordia, CEO Ducati India, Precision Motor India Private Limited said: “Ducati motorcycles provide a complete biking lifestyle experience to enthusiasts all over the world and,
in order to serve Ducati’s ever- growing clientele with the same enthusiasm and passion, we are proud to announce launch of Ducati showroom in Bengaluru. The new Ducati facility will offer bikers in the region everything they need to enjoy their Ducatis, including latest model range,
technical support, parts, accessories and apparels.”
Matrix Agencies is ecstatic with the opportunity of being associated with Ducati, enthused Mr. Allum Preetham, Director & CEO, Ducati Bengaluru (Matrix Agencies) said, ”Ducati is considered among the most coveted premium brands in India and Matrix Agencies is fully
committed to this partnership and look forward to an exciting time ahead. Working with Ducati in Bengaluru will be an enriching experience that will enable both partners to grow."
Ducati Bengaluru will engage professionally trained staff for the management of sales and after sales, to ensure best in class customer service for both pre and post sales ownership experience.
CEO of Ducati Asia Pacific, Mr. Mirko Bordiga, commented on the launch, “Our partnership with Matrix Agencies in Bengaluru is very significant and reflects Ducati's efforts to connect with its consumers and provide high quality services that equals international standards. With a
perfect combination of aesthetics, dynamism and perfect road handling, our Ducati products provide a truly unmatched biking experience."
ALLUM PREETHAM
Director, CEO
Ducati, Bengaluru
Mr. Preetham began career as a Direct Marketing Associate, for spices, in partnership with his brother. He then became a distributor of postpaid mobile connections for Hutch, which became a very successful venture. Following his success in the telecom sector, he returned to his family business of mining. Six years after which he decided to pursue his long time passion of starting his own distribution company for automobiles thus began his pursuit of bringing Ducati Motor holdings Company to Bangalore.
He believes in sharing his passion and enthusiasm for automobiles and also in bringing the Ducati experience to the dominant biking culture in Bangalore.
Mr. Preetham holds a degree in Commerce, from the prestigious Veerashaiva College, Bellary.
He is one amongst the leading young entrepreneurs in Bangalore
India 20th June, 2011
Spectacular Ducati Diavel finally unveiled for India
Ducati DIAVEL, the latest addition to DUCATI’s product range was unveiled in
Bengaluru on 20th June, 2011 for India.
Commencing with a Press Conference held at the new Ducati Showroom in
Bengaluru, members of the media enjoyed direct contact with Mr. Mirko Bordiga,
CEO, DUCATI Asia Pacific, Mr. Ashish Chordia, CEO, DUCATI India and Mr. Allum
Preetham, Director, DUCATI Bengaluru.
“The Diavel is, without any doubt, the most exciting innovation in the Ducati 2011 line
because it represents a new concept of motorcycle,” declared Mr. Mirko Bordiga,
CEO DUCATI Asia Pacific. “It is a naked bike because it is essential, light and agile;
a cruiser because it is imposing and also comfortable with a passenger; and a sports
bike because it has a powerful heart, muscles, and levels of performance that take
your breath away”
“Until now,” he continued, “no segment has ever captured these characteristics in
just one motorcycle. We are extremely satisfied with the Diavel, it represents the
very concept of sport and celebrates all that Ducati has achieved in recent years. If
the Multistrada 1200 represents the perfect synthesis between functionality and
performance, the Diavel creates a new interpretation of performance, this time
combined with technology and design.”
For connoisseurs of technology, ABS, Ducati Traction Control and Ducati Riding
Modes deliver a confidence-inspiring sophistication while stunning looks, 162hp and
207kg (456lb) of authentic Ducati performance drives a comfortable new sport
lifestyle. Merging the worlds of power and style has been achieved with convincing
precision. A specially engineered 240 section rear tyre combined with famous Ducati
chassis technology serves up mind-blowing handling and lean angles, whether
carving through curves or just riding out for a night on the town.
Today the latest ground-breaking Ducati is available in two versions: The brand new
Diavel and the flagship Diavel Carbon with a character-forming mix of aesthetic and
performance components from carbon fibre bodywork to forged and specially
machined Marchesini wheels. Both the versions are available in India.
Some other profiles involved in this launch:
ASHISH CHORDIA
Chief Executive Officer/Founder of Shreyans
Ashish Chordia, Chief Executive Officer/Founder of Shreyans has played significant role in transforming luxury retail in India.
After obtaining his Bachelor of Science from the Marshall School of Business (University of Southern California), Ashish Chordia started working with Deloitte in the management consulting field in the United States of America. While pursuing his career at Deloitte Consulting he foresaw a tremendous opportunity in luxury retail in India and started planning the creation of India’s first luxury retail brand “Shreyans”
Ashish Chordia entered the luxury goods business by acquiring exclusive rights from renowned European luxury companies and began to establish the foundation of the luxury conglomerate which would retail luxury products including but not limited to: cars, jets, super bikes, fashion articles, jewelry, etc.
After several successful years, the group now retails some of the world’s renowned brands such as: NetJets, Porsche, Audi, Ducati, Van Cleef & Arpels, Dior Homme, Fendi, Dolce & Gabbana, Etro, Emilio Pucci, J. Lindeberg, True Religion, Ballantyne, Rock & Republic, Twenty8Twelve and many more…
Mirko Bordiga
CEO, Ducati, APAC
Mr. Bordiga has been Asia Pacific, CEO since November 2008.
Mr. Bordiga had joined Ducati as Export Area Manager in March 1998. He had previously been General Manager, Ferrari Maserati Cars Int. Trading (SH) Co., Ltd. Since joining the Company, he has been responsible for increase motorcycle sales in the assigned Areas, acting as a President of the Board of Directors of Ducati Japan, Definition and implementation of the strategy for the Japanese market, Responsible for worldwide Sales, After Sales and Motorcycle Related Products, Full responsibility of all the operations in Mainland China, Full responsibility of all the operations in Asia Pacific Area and Develop the Marketing, Sales and After Sales strategy for the Asian Markets
Prior to joining Ducati, Mr. Bordiga worked as a Marketing Manager Fresh Food of the company Gruppo GS SpA. While at Gruppo GS SpA, he was the representative for Gruppo GS for the contractual season 1998 at the “Supercentrale” purchasing cartel.
More showroom photos:
Born on October 22, 1968, Mr. Bordiga holds a Bachelor’s Degree in Economics from Bocconi University – Milan (Italy)
In this video, Jaydee, General Manager, Ducati Bangalore takes us through a guided tour of this huge showroom and explains about all the stuff that is available there apart from the Ducati bikes such as official merchandise and spares and service facility..
YouTube - A guided tour of Ducati Bangalore showroom- part 1
Mr.Mirko Bordiga, CEO Ducati AP and Mr.Ashish Chordia (Director, Precision Motors, India) were also present.
A special thanks to n_aditya for finding friends in us and discussing some interesting stuff over dinner!
Some pics:
Me with Mr. and Mrs. Bordiga
The Official Press Release for the launch:
DUCATI OPENS SHOWROOM ON BENGALURU’S LAVELLE ROAD!
Inaugurates its fourth showroom in India in association with Matrix Agencies
Revving up the spirit of youth and refurbishing the country’s biking culture, DUCATI India today launched first Ducati showroom in Bengaluru, Karnataka, with a 3S facility. This association with Matrix Agencies Private Limited, marked the opening of the brand’s fourth dealership outlet in
India. Mr. Ashish Chordia, CEO Ducati India, Precision Motor India Private Limited said: “Ducati motorcycles provide a complete biking lifestyle experience to enthusiasts all over the world and,
in order to serve Ducati’s ever- growing clientele with the same enthusiasm and passion, we are proud to announce launch of Ducati showroom in Bengaluru. The new Ducati facility will offer bikers in the region everything they need to enjoy their Ducatis, including latest model range,
technical support, parts, accessories and apparels.”
Matrix Agencies is ecstatic with the opportunity of being associated with Ducati, enthused Mr. Allum Preetham, Director & CEO, Ducati Bengaluru (Matrix Agencies) said, ”Ducati is considered among the most coveted premium brands in India and Matrix Agencies is fully
committed to this partnership and look forward to an exciting time ahead. Working with Ducati in Bengaluru will be an enriching experience that will enable both partners to grow."
Ducati Bengaluru will engage professionally trained staff for the management of sales and after sales, to ensure best in class customer service for both pre and post sales ownership experience.
CEO of Ducati Asia Pacific, Mr. Mirko Bordiga, commented on the launch, “Our partnership with Matrix Agencies in Bengaluru is very significant and reflects Ducati's efforts to connect with its consumers and provide high quality services that equals international standards. With a
perfect combination of aesthetics, dynamism and perfect road handling, our Ducati products provide a truly unmatched biking experience."
ALLUM PREETHAM
Director, CEO
Ducati, Bengaluru
Mr. Preetham began career as a Direct Marketing Associate, for spices, in partnership with his brother. He then became a distributor of postpaid mobile connections for Hutch, which became a very successful venture. Following his success in the telecom sector, he returned to his family business of mining. Six years after which he decided to pursue his long time passion of starting his own distribution company for automobiles thus began his pursuit of bringing Ducati Motor holdings Company to Bangalore.
He believes in sharing his passion and enthusiasm for automobiles and also in bringing the Ducati experience to the dominant biking culture in Bangalore.
Mr. Preetham holds a degree in Commerce, from the prestigious Veerashaiva College, Bellary.
He is one amongst the leading young entrepreneurs in Bangalore
India 20th June, 2011
Spectacular Ducati Diavel finally unveiled for India
Ducati DIAVEL, the latest addition to DUCATI’s product range was unveiled in
Bengaluru on 20th June, 2011 for India.
Commencing with a Press Conference held at the new Ducati Showroom in
Bengaluru, members of the media enjoyed direct contact with Mr. Mirko Bordiga,
CEO, DUCATI Asia Pacific, Mr. Ashish Chordia, CEO, DUCATI India and Mr. Allum
Preetham, Director, DUCATI Bengaluru.
“The Diavel is, without any doubt, the most exciting innovation in the Ducati 2011 line
because it represents a new concept of motorcycle,” declared Mr. Mirko Bordiga,
CEO DUCATI Asia Pacific. “It is a naked bike because it is essential, light and agile;
a cruiser because it is imposing and also comfortable with a passenger; and a sports
bike because it has a powerful heart, muscles, and levels of performance that take
your breath away”
“Until now,” he continued, “no segment has ever captured these characteristics in
just one motorcycle. We are extremely satisfied with the Diavel, it represents the
very concept of sport and celebrates all that Ducati has achieved in recent years. If
the Multistrada 1200 represents the perfect synthesis between functionality and
performance, the Diavel creates a new interpretation of performance, this time
combined with technology and design.”
For connoisseurs of technology, ABS, Ducati Traction Control and Ducati Riding
Modes deliver a confidence-inspiring sophistication while stunning looks, 162hp and
207kg (456lb) of authentic Ducati performance drives a comfortable new sport
lifestyle. Merging the worlds of power and style has been achieved with convincing
precision. A specially engineered 240 section rear tyre combined with famous Ducati
chassis technology serves up mind-blowing handling and lean angles, whether
carving through curves or just riding out for a night on the town.
Today the latest ground-breaking Ducati is available in two versions: The brand new
Diavel and the flagship Diavel Carbon with a character-forming mix of aesthetic and
performance components from carbon fibre bodywork to forged and specially
machined Marchesini wheels. Both the versions are available in India.
Some other profiles involved in this launch:
ASHISH CHORDIA
Chief Executive Officer/Founder of Shreyans
Ashish Chordia, Chief Executive Officer/Founder of Shreyans has played significant role in transforming luxury retail in India.
After obtaining his Bachelor of Science from the Marshall School of Business (University of Southern California), Ashish Chordia started working with Deloitte in the management consulting field in the United States of America. While pursuing his career at Deloitte Consulting he foresaw a tremendous opportunity in luxury retail in India and started planning the creation of India’s first luxury retail brand “Shreyans”
Ashish Chordia entered the luxury goods business by acquiring exclusive rights from renowned European luxury companies and began to establish the foundation of the luxury conglomerate which would retail luxury products including but not limited to: cars, jets, super bikes, fashion articles, jewelry, etc.
After several successful years, the group now retails some of the world’s renowned brands such as: NetJets, Porsche, Audi, Ducati, Van Cleef & Arpels, Dior Homme, Fendi, Dolce & Gabbana, Etro, Emilio Pucci, J. Lindeberg, True Religion, Ballantyne, Rock & Republic, Twenty8Twelve and many more…
Mirko Bordiga
CEO, Ducati, APAC
Mr. Bordiga has been Asia Pacific, CEO since November 2008.
Mr. Bordiga had joined Ducati as Export Area Manager in March 1998. He had previously been General Manager, Ferrari Maserati Cars Int. Trading (SH) Co., Ltd. Since joining the Company, he has been responsible for increase motorcycle sales in the assigned Areas, acting as a President of the Board of Directors of Ducati Japan, Definition and implementation of the strategy for the Japanese market, Responsible for worldwide Sales, After Sales and Motorcycle Related Products, Full responsibility of all the operations in Mainland China, Full responsibility of all the operations in Asia Pacific Area and Develop the Marketing, Sales and After Sales strategy for the Asian Markets
Prior to joining Ducati, Mr. Bordiga worked as a Marketing Manager Fresh Food of the company Gruppo GS SpA. While at Gruppo GS SpA, he was the representative for Gruppo GS for the contractual season 1998 at the “Supercentrale” purchasing cartel.
More showroom photos:
Born on October 22, 1968, Mr. Bordiga holds a Bachelor’s Degree in Economics from Bocconi University – Milan (Italy)
In this video, Jaydee, General Manager, Ducati Bangalore takes us through a guided tour of this huge showroom and explains about all the stuff that is available there apart from the Ducati bikes such as official merchandise and spares and service facility..
YouTube - A guided tour of Ducati Bangalore showroom- part 1
)
It was a great party, got to meet a lot of friends, bikers and party animals. Nisarg was there too. 
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