Bikes will be built along the same platform as in the Bajaj-KTM partnership. With the P200 being the entry level motorcycle, the Duke 200 being mid-level and Husqvarna being top of the line. The small Husky is expected to hit the market by 2015.
This multi-pronged stratergy is set to help bring costs down and production is expected to be at the Chakan plant of Bajaj's.
The Swedish company was not fitting into the plans of BMW, which concentrates on road-motorcycles. So even though KTM and Husqvarna are rival brands, BMW offered Husqy to KTM, with whom they share a good relationship. To avoid legal complexities the brand was sold to KTM CEO instead of selling it to KTM the company.
KTM CEO is positive that he can make a turn-around for Husqvarna by bringing synergy between Bajaj-KTM and Husqvarna. He also hopes that this trinity will be a powerhouse in the emerging markets around the world. With the market in Europe and North America shrinking, it is become imperative for companies to acquire and merge to remain financially viable.
Source:
Husqvarna Readies 2015 200cc Bike for India and More for the World - autoevolution
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