K N Radhakrishnan, Chief Executive, TVS Motor, believes that the scooter market will grow at a faster rate than the two-wheeler market. Thus TVS will focus on the scooter market. The company targets increasing its market share to 22% in 12 months.
This is TVS' gameplan to reverse the reduction in sales that the company experienced. Sales in 3rd quarter fell from 1.38 lakh a year ago to 1.12 lakh units this year.
TVS will also be launching a new scooter in the Indonesian market this year.
Currently only the three wheeler segment of TVS Motor is getting good sales.
- K N Radhakrishnan
Source: TVS Motor to launch two scooters | Business Standard
This news indicated that TVS might not after all be bringing anything to the Indian Motorcycle market this year. It might leave a lot of potential motorcyclists disappointed, with Yamaha India also following a similar strategy of choosing to concentrate on Scooters rather than motorcycles.



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