Image Courtesy: Nik Devil
By the end of this financial year, Hero Moto Corp expects its international business to be in full swing. All future products will not just have the Indian Market, but also the global market in view.
Hero's new Hybrid Scooter Leap is expected to be launched simultaneously in Indian and International markets. The company has identified 30 countries for its international business and is hoping to enter 8-10 of these by the end of this year.
Hero Moto Corp is expecting global sales to be 1 million units by 2016-17. Currently it is just 2% at 144156 units. Hero expects 10% of its total revenue to be coming from the International markets by 2017.
Dua -
This is the approach that Hero is going to take, for facing the Giant Honda. While Honda, is planning to launch India specific bikes, with a new R&D facility at Manesar. Honda might export those 'India Specific' bikes to other markets as well. But the primary aim is India.
Source: Hero MotoCorp gears up for international foray | Business Standard




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