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Yamaha establishes 5th R&D Globally in India
Yamaha Motor Co. Ltd had established a new Integrated Development Centre in Surajpur, Uttar Pradesh. This launch follows the initiative that the company has undertaken in the ASEAN region.
Yamaha Motor Co., Ltd. has established Yamaha Motor Research and Development India Pvt. Ltd. (YMRI)Hiroyuki Suzuki, CEO & Managing Director, India Yamaha Motor Pvt. Ltd. -
Mr. Toshikazu Kobayashi, Managing Director, Yamaha Motor Research and Development India Pvt. Ltd. -
Future plans include the setup of the new Chennai site to develop models intended for the Indian market and Global market, based on model platforms developed in Japan.
The motorcycle market in India has been growing constantly in recent years owing to political and economic stability and financial growth - the market scale reached around 14 million units in 2012 overtaking China to become the world's largest motorcycle market. The market is expected to grow further, reaching 16 million units in 2015.
In this environment, Yamaha has been aggressively launching models in the premium and deluxe segment and breaking into the rapidly growing scooter category, achieving domestic sales of 350,000 units in 2012. Based on the new medium-term plan commencing this year, Yamaha will continue to launch products in the scooter category while expanding the sales network, and constructing and launching the second factory in Chennai (2014). Sales of 500,000 units in 2013, and 1 million units in 2015 are expected.
Yamaha Motor Co., Ltd. has established Yamaha Motor Research and Development India Pvt. Ltd. (YMRI)Hiroyuki Suzuki, CEO & Managing Director, India Yamaha Motor Pvt. Ltd. -
Mr. Toshikazu Kobayashi, Managing Director, Yamaha Motor Research and Development India Pvt. Ltd. -
Future plans include the setup of the new Chennai site to develop models intended for the Indian market and Global market, based on model platforms developed in Japan.
The motorcycle market in India has been growing constantly in recent years owing to political and economic stability and financial growth - the market scale reached around 14 million units in 2012 overtaking China to become the world's largest motorcycle market. The market is expected to grow further, reaching 16 million units in 2015.
In this environment, Yamaha has been aggressively launching models in the premium and deluxe segment and breaking into the rapidly growing scooter category, achieving domestic sales of 350,000 units in 2012. Based on the new medium-term plan commencing this year, Yamaha will continue to launch products in the scooter category while expanding the sales network, and constructing and launching the second factory in Chennai (2014). Sales of 500,000 units in 2013, and 1 million units in 2015 are expected.
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