Since '02 xBhp is different things to different people. From a close knit national community of bikers to India's only motorcycling lifestyle magazine and a place to make like-minded biker friends. Join us

Axor
Magazine
Castrol Power 1

The slower the vehicle, the quicker it can turn.

Our Partner

Announcement

Collapse
No announcement yet.

Suzuki Aims for 5 lakh Motorcycles by 2014-15: xBhp News

Collapse
X
Collapse
 
  • Page of 1
  • Filter
  • Time
  • Show
Clear All
new posts
Previous template Next
  • #1

    Suzuki Aims for 5 lakh Motorcycles by 2014-15: xBhp News

    Suzuki Motorcycles, aims to sell 5 lakh motorcycles by 2014-15 in India.

    Click image for larger version Name: suzuki aims to sell 5 lakh units by 2014-15.jpg Views: 1 Size: 92.8 KB ID: 1981620

    To achieve this the company will launch two new motorcycles this year. Earlier this year the company had launched the Suzuki Gixer 155.

    Atul Gupta, Executive Vice President, Suzuki Motorcycle India -

    "We are No 2 in some states in the scooter segment and countrywide we are No 3 in the market. This year we are planning to sell around five lakh units,"
    The company sold 3.70 lakh units in 2013-14, comprising 2.70 lakh units of scooterettes and one lakh motorcycles, he said.

    Apart from today's launch of LET'S, SuzukiBSE 4.13 % Motorcycle India currently retails scooterettes - Swish, Access 125 and commuter motorcycles - Slingshot, Hayate and premium GS150.

    Talking about future launches, Gupta said "we will update our products in the mass market and the niche segment" but declined to elaborate.


    Source: Suzuki Motorcycle aims to sell 5 lakh units in 2014-15 - The Economic Times
    Tags: suzuki gixxer, suzuki india, suzuki lets, suzuki motorcycles, suzuki sales, suzuki scooters
  • #2
    Re: Suzuki Aims for 5 lakh Motorcycles by 2014-15: xBhp News

    News Approved.

    Personally, I want to see them perform in all segments. But that's the key word: "All segments".
    As long as the bottom end segment of a domestic-production company doesn't work, it is hardly left with a choice of proceeding any further.

    The Upper end segment has a huge scope for USP's and product differentiation. They can be sporty, semi sporty, naked, cruiser or they can be off roading/ adventure/ MX... And even in these segments they can have their design cues that can make them stand out of the segment. See the litre class segment, R1's legendary projector headlamp design, ZX10r's aggressive livery, etc, etc.


    Sadly, the lower end segment has hardly any scope for differentiation. Just few needs (Mileage? Comfort? Low end Torque? Commuterish Design?) and even if you fulfill all of them, there's no guarantee that your product will sell because competition is intense....

    What will it take to beat the Splendor, Passion & the Discover? Who knows, these are mysteries. Probably, some ground breaking set of innovations. But those have failed too.


    Reminds me of Zues 125. Max torque at 3000 rpm. That had a lot of other commuting qualities too, but failed to make a deserving impression.
    ---
    Brotherhood, Rules, Freedom. Xbhp.
    Indian riding = Alertness, Anticipation and Adjustment.

    Comment

    • #3
      Re: Suzuki Aims for 5 lakh Motorcycles by 2014-15: xBhp News

      I don't think GiXXer + Let's are gonna bump the sales by 50%, 25-30% is perhaps within reach.
      There is no honest path to prosperity - KoKa
      Useful Resources Over Internet

      Comment

      • #4
        Re: Suzuki Aims for 5 lakh Motorcycles by 2014-15: xBhp News

        Gixxer has got very high pillion seat with steep slope and this is a very big negative aspect of the bike, plus personally i would like to see a small windscreen over the headlight like fzs without it front is looking somewhat awkward.

        Comment

        • #5
          Re: Suzuki Aims for 5 lakh Motorcycles by 2014-15: xBhp News

          There is some hope if Suzuki focus on 200+cc segment & I don't mean overpriced stuff like inazuama. A cheap bandit around 300cc as an opponent for d390 would be nice.But we all know that won't happen!
          "Vibes transmitted from crank shaft to frame, then through the bearings of the head stock and into the stem where it meets the triple clamp and into the clip-ons where it is greeted with great pleasure by my hands"-ratfighter mod rtr

          Comment

          • #6
            Re: Suzuki Aims for 5 lakh Motorcycles by 2014-15: xBhp News

            May be they'll hire Ajay devgn to promote them alongside sallu bhai😁

            Sent from my Nokia Lumia 625 using Tapatalk
            The hero always RIDES into the sunset!

            My Touring Logs-
            French Riviera
            https://www.xbhp.com/talkies/tourer/38345-biking-french-riviera.html
            Scotland-
            http://www.xbhp.com/talkies/tourer/3...-3600-kms.html
            France -Normandy and Paris on the CBR
            http://www.xbhp.com/talkies/tourer/3...adventure.html
            KTM chronicles-
            http://www.xbhp.com/talkies/tourer/2...hronicles.html

            Comment

            • #7
              Re: Suzuki Aims for 5 lakh Motorcycles by 2014-15: xBhp News

              50% sale achievement is i would say overtargeted and that too from a company who is trying to sell his motorcycles from 2005.

              Comment

              Previous template Next
              Working...
              X
              © xBhp.com 2026. All rights reserved.
              Designed by xBhp