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Honda Motorcycle & Scooter India (HMSI) on Wednesday surpassed the 10 lakh sales mark for its Dream series mass motorcycles.
In just a span of 26 months, the Dream series has emerged as a preferred choice for a million Indians. Since 2012, Honda's share in the 100-110cc segment has increased by a huge 400% (2%-8%), making it the fastest growing segment for Honda.
Speaking on this achievement, Yadvinder S Guleria, VP sales & marketing, HMSI, said, "With our increased network in rural India, we are confident Dream series shall further expand its wings specially with our latest addition 'CD 110 Dream'."
In 2012, Honda unleashed its first big step towards mass mobility in India --Dream Yuga. Backed by regular value additions and Honda Eco Technology (HET), Dream Yuga is now well accepted.
In April 2013, Honda unveiled the much awaited second 'Dream Series mass motorcycle'- the 110cc DREAM NEO. It successfully broke the clutter of "Me too" motorcycles in this segment and catered to the needs of the Indian mass model riders who aspire for an expression of individual identity believing strongly in themselves as "Apni Film ka Superstar".
Despite the highly competitive market, in a very short-span the Dream Series has set the benchmark for this industry segment. Very recently, as a part of strategic expansion in hinterland through the basic sub-segment of 100-110cc motorcycle, Honda launched its most affordable motorcycle in India - The CD 110 Dream.
To rejoice 10 Lac Dream milestone, HMSI has announced the 'ONE MILLION DREAM CELEBRATION' OFFER giving customers yet another joy in owning a Honda Dream motorcycle. Through this limited period offer customers can avail free insurance and attractive finance scheme of up to 100% loan to value. The offer is valid only for Dream Yuga & Dream Neo for a limited period till August 31.
Source: Honda Dream series motorcycles cross 10 lakh sales mark - The Times of India
In just a span of 26 months, the Dream series has emerged as a preferred choice for a million Indians. Since 2012, Honda's share in the 100-110cc segment has increased by a huge 400% (2%-8%), making it the fastest growing segment for Honda.
Speaking on this achievement, Yadvinder S Guleria, VP sales & marketing, HMSI, said, "With our increased network in rural India, we are confident Dream series shall further expand its wings specially with our latest addition 'CD 110 Dream'."
In 2012, Honda unleashed its first big step towards mass mobility in India --Dream Yuga. Backed by regular value additions and Honda Eco Technology (HET), Dream Yuga is now well accepted.
In April 2013, Honda unveiled the much awaited second 'Dream Series mass motorcycle'- the 110cc DREAM NEO. It successfully broke the clutter of "Me too" motorcycles in this segment and catered to the needs of the Indian mass model riders who aspire for an expression of individual identity believing strongly in themselves as "Apni Film ka Superstar".
Despite the highly competitive market, in a very short-span the Dream Series has set the benchmark for this industry segment. Very recently, as a part of strategic expansion in hinterland through the basic sub-segment of 100-110cc motorcycle, Honda launched its most affordable motorcycle in India - The CD 110 Dream.
To rejoice 10 Lac Dream milestone, HMSI has announced the 'ONE MILLION DREAM CELEBRATION' OFFER giving customers yet another joy in owning a Honda Dream motorcycle. Through this limited period offer customers can avail free insurance and attractive finance scheme of up to 100% loan to value. The offer is valid only for Dream Yuga & Dream Neo for a limited period till August 31.
Source: Honda Dream series motorcycles cross 10 lakh sales mark - The Times of India
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