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Royal Enfield introduced new collection of riding gear inspired from Despatch riders of world war. In addition to apparel and accessories they have also introduced despatch motorcycle that will make their way into India and International market. The collection was unveiled at Royal Enfield flagship gear shore in Khan Market, Delhi on 28th May 2015.
During the time of World War despatch rider used to communicate important information between headquarter and ground forces, often riding long days and night through varying weather and terrain. Royal Enfield’s new collection pays homage to these riders with a range of gear that blends the heritage look and classic materials with modern cuts and fit. A palette of browns, greens, olive, tan and blues is paired with classic regimental detailing - epaulettes, plackets and gorgets. Fabrics such as leather, twill and canvas have been chosen for their utility.
Speaking on the Royal Enfield Gear business, Siddhartha Lal, MD & CEO, Eicher Motors Ltd. Said:
Mr Rudratej (Rudy) Singh, President, Royal Enfield said:
He also said:
As part of the collection Royal Enfield also previewed its limited edition range of Despatch motorcycles. The range takes inspiration from classic wartime Royal Enfield motorcycles, while still retaining the performance of a modern day machine. Available in two color variants in India- Desert Storm Despatch and Squadron Blue Despatch, and an additional third, Battle Green Despatch for international market. These motorcycles come with an exclusive signature camouflage pattern and a distinctive embossed hallmark detailing the particulars of its manufacture. Additionally, each Royal Enfield Despatch comes with genuine Italian leather seats accompanied by a classic leather buckle strap to hold the air filter box. Inspired by the stealthy, non-reflective paint on the engines of the original Despatch Rider motorcycles, the bike gets a matte black paint on the engine, exhaust and silencer.
Speaking on the limited edition motorcycle range, Siddhartha said:
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UPDATED: Royal Enfield Classic 500 Despatch Motorcycle priced at Rs 2.16 Lakhs (On-Road, Delhi)
News Source: Royal Enfield Press Release
UPDATE 2: July 15, 2015, The limited edition Royal Enfield Despatch has been sold out within 1 hour of opening the bookings, all 200 pieces that is!
Limited edition Royal Enfield Despatch sold out in the first hour : News, News - India Today
During the time of World War despatch rider used to communicate important information between headquarter and ground forces, often riding long days and night through varying weather and terrain. Royal Enfield’s new collection pays homage to these riders with a range of gear that blends the heritage look and classic materials with modern cuts and fit. A palette of browns, greens, olive, tan and blues is paired with classic regimental detailing - epaulettes, plackets and gorgets. Fabrics such as leather, twill and canvas have been chosen for their utility.
Speaking on the Royal Enfield Gear business, Siddhartha Lal, MD & CEO, Eicher Motors Ltd. Said:
“Royal Enfield has been instrumental in creating and growing the leisure motorcycling segment in India over the last 60 years. One of the major gaps that our customers have faced while adventuring on our motorcycles around the country is the lack of good motorcycle apparel and accessories. We believe that with our expanded offering of purpose built, meticulously detailed and well crafted motorcycle gear, our riders will enjoy their motorcycling experience even more. We have also got a wider range of urban protection and moto-inspired clothing which enhances the motorcycling experience in cities or for weekend rides, and looks great when one’s not riding as well.”
“Our new collection celebrates Royal Enfield’s history with the World Wars and in particular our association with the armed forces. It revives the intrepid spirit of the battlefield and exemplifies Enfield hallmarks: craftsmanship, durability and detail. The collection includes a full range of urban protection gear such as moto-pants that have articulation on the knee, leather jackets with reinforced elbow patches, textile jackets equipped with armoured pockets and shoes with ankle guards and toe-shifters. This is a heritage collection that will keep evolving over time. Our range of gear will be available in India and in most of our 50 international markets starting this summer.”
He also said:
“Royal Enfield is striving to provide an immersive retail experience for its customers that forms an integral part of the company’s core retail strategy, globally. The gear business allows us to enhance access to the Royal Enfield brand. While we would like more and more people to ride our motorcycles, gear can well be a starting point for them to experience the brand. It also allows us to better our retail footprint with stores in more cosmopolitan and “non-auto” retail spaces. In addition to Khan Market, we already have gear stores in Mumbai, Bangalore, Chandigarh and Amritsar. One more in Pune is also coming up soon”
As part of the collection Royal Enfield also previewed its limited edition range of Despatch motorcycles. The range takes inspiration from classic wartime Royal Enfield motorcycles, while still retaining the performance of a modern day machine. Available in two color variants in India- Desert Storm Despatch and Squadron Blue Despatch, and an additional third, Battle Green Despatch for international market. These motorcycles come with an exclusive signature camouflage pattern and a distinctive embossed hallmark detailing the particulars of its manufacture. Additionally, each Royal Enfield Despatch comes with genuine Italian leather seats accompanied by a classic leather buckle strap to hold the air filter box. Inspired by the stealthy, non-reflective paint on the engines of the original Despatch Rider motorcycles, the bike gets a matte black paint on the engine, exhaust and silencer.
Speaking on the limited edition motorcycle range, Siddhartha said:
“Each Royal Enfield Despatch motorcycle has been handcrafted using a unique film transfer technique that uses a delicate and precise hands-on process to transfer the camouflage pattern on the motorcycle’s skin. Each body panel of each motorcycle requires specialized and dedicated personnel skills. When these panels are assembled on a single motorcycle; the result is a signature camouflage pattern for each individual machine. Hence, no two motorcycles have the exact same design - making your motorcycle the only one of its kind to ever roll out of the factory”
UPDATED: Royal Enfield Classic 500 Despatch Motorcycle priced at Rs 2.16 Lakhs (On-Road, Delhi)
News Source: Royal Enfield Press Release
UPDATE 2: July 15, 2015, The limited edition Royal Enfield Despatch has been sold out within 1 hour of opening the bookings, all 200 pieces that is!
Limited edition Royal Enfield Despatch sold out in the first hour : News, News - India Today
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