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Crisis looms over India Yamaha's YZF R3's sales:- A mere technicality or a sign of a grim future?

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  • Crisis looms over India Yamaha's YZF R3's sales:- A mere technicality or a sign of a grim future?

    Crisis looms over India Yamaha's YZF R3 sales:- A mere technicality or a sign of a grim future?



    Despite the fact that Yamaha R3 sportsbike was launched in India in August 2015, just ahead of the festive season, sales have been way below expectations.
    Launched in India in August 2015, first full month sales of the Yamaha R3 stood at 256 units in September while in the month of October there were no sales recorded. Though the Yamaha R3 is priced high, this is not the reason for poor sales as dealerships themselves are shying away from selling this bike.

    A report reveals Yamaha is allocating the R3 only to those dealers who along with placing orders for new R3, are also placing orders for their regular models in the ratio of 1:20. This deal has not gone down well with company dealers and hence the problem of low sales where Yamaha R3 is concerned.
    This condition by India Yamaha could be due to relatively low output of the CKD plant too, and this condition may not be permanent.

    Or, It could well be possible that the dealers are not ordering new stocks until existing is cleared. In that case, it would be a mere technicality. Please note that not all India Yamaha dealers can be surveyed to know the root cause.

    Its too soon to comment now, but we may have a situation of some kind if proactive action is not taken.



    About R3: The YZF R3 is a much awaited high performance sportsbike for the Indian market, and it directly competes against Kawasaki Ninja 300 and indirectly against KTM RC 390 & Kawasaki Z250. A true Ace of the Race, it extracts 42 PS of power from the inline twin cylinder with a 180* crank, and with a highly rigid steel diamond frame, you're sure to go fast and low through corners too.


    More on this at the Source link: Newly launched Yamaha R3 sales down to 0 units in India
    Last edited by Samarth 619; 12-03-2015, 05:26 AM.
    ---
    Brotherhood, Rules, Freedom. Xbhp.
    Indian riding = Alertness, Anticipation and Adjustment.

  • #2
    Re: Crisis looms over India Yamaha's YZF R3's sales:- A mere technicality or a sign of a grim future

    Honestly, after the Dukes and RC, it never had its chances with CKD.
    Untill they manufacture it here, this would be the story. Forget engine smoothness and 2 pot. Bajaj has spoiled us with cheap fun you see.
    HH Dawn - TVS Star City - Yamaha Gladiator - TVS RTR 180 - Honda CBR 250R - Yamaha R3

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    • #3
      Re: Crisis looms over India Yamaha's YZF R3's sales:- A mere technicality or a sign of a grim future

      Yamaha should equip this bike with ABS As fast as possible.
      Don't Honk Unnecessarily

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      • #4
        Re: Crisis looms over India Yamaha's YZF R3's sales:- A mere technicality or a sign of a grim future

        Originally posted by Satyamzma View Post
        Yamaha should equip this bike with ABS As fast as possible.
        Will not aid in higher sales either as once done, the pricing would be in North of Sub 300CC class....!
        Whenever there is a Rainbow in the sky, I know it's u mastering the art of Cornering. U will always be remembered brother, R.I.P Arun.

        The 5 Speed Restoration
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        /2001 Yamaha Rx 135 5 Speed/ 1999 Yamaha RXZ 135/ 2012 Honda Dio/ ?

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        • #5
          Re: Crisis looms over India Yamaha's YZF R3's sales:- A mere technicality or a sign of a grim future

          If above facts are true then I think yamaha should do something like increasing showroom having R3 for example Chhattisgarh has only one showroom which has R3 that too most of them don't know that even in Chhattisgarh R3 has been launched, sales and marketing should be aggressive like ktm/kawa. R3 is good bike with right price tag IMO so with increase in marketing and wide dealership R3 would definitely sale.

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          • #6
            Re: Crisis looms over India Yamaha's YZF R3's sales:- A mere technicality or a sign of a grim future

            I wouldn't take this news report too seriously. Asking a couple of dealers in your city for a viewpoint doesn't tell you the whole picture of the country. And what is their source that ZERO units were sold? No two-wheeler manufacturer reveals model wise sales here.

            Websites like these, take with a handful of salt!!!
            Biking is not about what you have between your legs, its all about how well you use it!!!!!!!

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            • #7
              Re: Crisis looms over India Yamaha's YZF R3's sales:- A mere technicality or a sign of a grim future

              i believe its not coz of one factor.
              first , now we have many options in that segment ,unlike when R15 launched there was only one
              then, slightly price high of bike and narrow price difference to its rivals
              again, this time Yamaha itself not interested in R3 selling in India, as i remember the publicity/promotions no way near to R15 and comp itself is dragging its feet ??
              and , some rumors of alloting the R3 to dealers if only they sell X number of other bikes ?? suicide ??
              finally, not many going for R3 , only ppl who earlier own R15 or know about yamaha are interested instead of other posers/spoilt rich ppl

              what ever the reason, i really feel bad about Yamaha attitude towards R3 , how can they make a winner bike to loose
              Nothing is Impossible ...

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              • #8
                Re: Crisis looms over India Yamaha's YZF R3's sales:- A mere technicality or a sign of a grim future

                Originally posted by The Monk View Post
                Websites like these, take with a handful of salt!!!
                We have an xBhpian who got his bike in the same month which RL says had zero sales. (R3 ownership thread)
                Got a $5 head? Get a $5 helmet.
                Because everyone who passes, isn't a martyr!

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                • #9
                  Re: Crisis looms over India Yamaha's YZF R3's sales:- A mere technicality or a sign of a grim future

                  As Avinash pointed out, it's wise to take these reports with a pinch of salt, but at the end, it's a matter of the who really cares, isn't it. A company invests crores of rupees on a product and spends quite a lot on market analysis before launching a product. So, if Yamaha wanted it that way, then be it. It's really a thin line, fanboys, loyalists, ample pocketed person no matter what will, can, might get their hands on a motorcycle that is officially sold in India. Not to mention, these are cheap bikes on the other side of the ocean, but here, it's a totally different story and the consumer mindset is totally different.

                  Sir, can I book an R3? Yes. Fine, take my money.

                  Sir, can I book an R3? Well, um..oh.. Fine, seeya!

                  Cheers!
                  VJ
                  Once upon a time, a guy asked a girl 'Will you marry me?'
                  The girl said, 'NO!'


                  And the guy lived happily ever after and rode motorcycles and watched sport on a big screen TV, went fishing and surfing, and played golf a lot, and drank beer and scotch and had tons of money in the bank and left the toilet seat up and farted whenever he wanted.


                  THE END

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                  • #10
                    Re: Crisis looms over India Yamaha's YZF R3's sales:- A mere technicality or a sign of a grim future

                    @Divya Sharan : It may well be a case of older stocks being sold at a later month. If at all this article is genuine, it refers to company's sales, which can be measured only at a Factory-Dealership level of the chain. Honestly, I never had much doubts over Rush Lane's articles, most of them seem to be ok. However, its still open to debate if they are a reliable source or not.


                    On the same source link, there are loads of pics from the BIC event of 1st December... I was wondering if there's a connection??

                    Could it be that a Yamaha official shared these details on the BIC event itself? But, if the source is a set of words spoken off the record, I'm afraid we might never get to the bottom of the matter unless someone genuine confirms this..
                    Last edited by Samarth 619; 12-03-2015, 08:46 PM.
                    ---
                    Brotherhood, Rules, Freedom. Xbhp.
                    Indian riding = Alertness, Anticipation and Adjustment.

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                    • #11
                      Re: Crisis looms over India Yamaha's YZF R3's sales:- A mere technicality or a sign of a grim future

                      Hope Yamaha dosent care much about numbers so early and india receives updates for R3 in future (most awaited by me for R3 is ABS).
                      Personally I haven't seen R3 in Pune on roads (except showroom).

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                      • #12
                        Re: Crisis looms over India Yamaha's YZF R3's sales:- A mere technicality or a sign of a grim future

                        Originally posted by nilesh9777 View Post
                        Hope Yamaha dosent care much about numbers so early and india receives updates for R3 in future (most awaited by me for R3 is ABS).
                        Personally I haven't seen R3 in Pune on roads (except showroom).
                        Even I did not see any R3's in hyderabad except in showroom. Not sure why there is no marketing for this product. May be Indian market is not their priority for above 300cc bikes.
                        I believe yamaha is aware that only few people would be able to own the bike in that price range. Hence spending loads of money on marketing does not make any sense for them.

                        Even if they market it big, buyers would not increase as people who are interested in biking do not need any special advertising. Bikers would know it all.

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                        • #13
                          Re: Crisis looms over India Yamaha's YZF R3's sales:- A mere technicality or a sign of a grim future

                          Originally posted by praveen8u View Post
                          Even I did not see any R3's in hyderabad except in showroom. Not sure why there is no marketing for this product. May be Indian market is not their priority for above 300cc bikes.
                          I believe yamaha is aware that only few people would be able to own the bike in that price range. Hence spending loads of money on marketing does not make any sense for them.

                          Even if they market it big, buyers would not increase as people who are interested in biking do not need any special advertising. Bikers would know it all.

                          I have not seen any advertisement for Ninja's as well anywhere. Still I have seen many billboards for KTM's here and there. I guess these kinds of bikes are targeted to an audience who doesn't fall/need for any advertisement. Most of them would have already studied about it very much. For me I had read most of the article/videos by the time it reached India - our showroom. I knew that there was not going to be a test ride bike available. The dealer barely got 4 bikes and I think they would try to sell it first to the early adopters asap. After all it's a bike costing 4 lacs and it won't sell like a car so that they can give it for test rides. And people here are not yet ready to digest the fact that you would buy a bike for 4 lacs. (4.10lacs in here). Most people said to me that you can buy a car instead. Only thing I can say that I already have a car. (Poker face)

                          BTW I got mine in Oct. The dealer got the stock by mid of Oct.
                          Last edited by Pulsar220F; 12-04-2015, 09:26 PM.

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                          • #14
                            Re: Crisis looms over India Yamaha's YZF R3's sales:- A mere technicality or a sign of a grim future

                            Originally posted by Pulsar220F View Post
                            I have not seen any advertisement for Ninja's as well anywhere. Still I have seen many billboards for KTM's here and there. I guess these kinds of bikes are targeted to an audience who doesn't fall/need for any advertisement. Most of them would have already studied about it very much. For me I had read most of the article/videos by the time it reached India - our showroom. I knew that there was not going to be a test ride bike available. The dealer barely got 4 bikes and I think they would try to sell it first to the early adopters asap. After all it's a bike costing 4 lacs and it won't sell like a car so that they can give it for test rides. And people here are not yet ready to digest the fact that you would buy a bike for 4 lacs. (4.10lacs in here). Most people said to me that you can buy a car instead. Only thing I can say that I already have a car. (Poker face)

                            BTW I got mine in Oct. The dealer got the stock by mid of Oct.

                            Congrats for your new possession mate. In hyderabad it cost 3.85. Do you have the break up of 4.1 lks?

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                            • #15
                              Re: Crisis looms over India Yamaha's YZF R3's sales:- A mere technicality or a sign of a grim future

                              Originally posted by praveen8u View Post
                              Congrats for your new possession mate. In hyderabad it cost 3.85. Do you have the break up of 4.1 lks?
                              Thank you.
                              At the time of purchase I had the break up written on a paper but I don't have it now.
                              Anyway roughly calculating
                              3.25 ex
                              20% road tax in Kerala (read here)
                              around 7K for insurance (full body part)
                              3.97L
                              remaining is Misc :S
                              Total 4.07L something. Then again on delivery day they asked for around 600rs for some number plate charges.
                              Last edited by Pulsar220F; 12-05-2015, 12:39 AM.

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