Robust growth

With this growth, Hero has become the Number 2 scooter maker after Honda, which sold 2,544,872 units during the said period.

While Honda remains a strong Number One player in the scooter market, the battle for the Number Two position has been fierce.

The TVS Motor Company maintained the Number Two position for an extended period, recent years saw Hero making strong inroads into the scooter segment.

It managed to pip TVS as the second largest scooter-maker a few years ago.

But, TVS attempted a strong come back with new scooter introductions last year and displaced Hero from the second position during the first quarter of this fiscal.


Aggressive marketingIncreasing capacityHero MotoCorp regains second slot in scooters - The Hindu