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Hero MotoCorp has signed a deal with The All India Football Federation (AIFF) to be the title sponsor for the Federation Cup and the I-league for 3 years.
Pawan Munjal, the company's CEO, said:
Kushal Das, AIFF general secretary, said:
Earlier this month Hero MotoCorp announced its association with golfing legend Tiger Woods as its global brand ambassador for four years and mega football stars Cristiano Ronaldo and James Rodriguez as its operational expansion plans in South American and European market.
News Source: Hero MotoCorp to be title sponsor of Federation Cup - The Economic Times
Pawan Munjal, the company's CEO, said:
Kushal Das, AIFF general secretary, said:
"I am really happy that Hero is supporting Indian football and is now the title sponsor of both the Federation Cup and the I-League. After the grand success of the Indian Super League, it is indeed heartening to see them extend wholehearted support to the premier League and cup competition of the country. I am sure that this collaboration will help Indian Football scale new heights in the days to come."
News Source: Hero MotoCorp to be title sponsor of Federation Cup - The Economic Times
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