Yeah it started with
- around 15% premium on other bikes for FZ (off course with all new goodies)
- reached to around 20% for FZ-S (without any addition at all except exclusivity over already exclusive FZ)
- reached to about 25% for Fazer(off course with super cool fairing and a new spirit in the exclusive body)
- reached to a new high of about 40% if this 94k price is correct one (ohh .. that's the most exclusive white-blue color combo with new fiber and limited edition emblem)

So they are trying to cash in "the exclusivity" like anything, then why we crib about HH cashing their brand name, loyalty and trust out and giving best limited edition products in the past . So in all, I think everyone of them are doing their business and cashing each and every opportunity of more profits over others. If HH sees that they can sell more and more by changing colors and Yamaha sees a market of exclusive bikes @ premium -- they'll try to tap it. And they had seen this in past - HH has great records of sales for years now and Yamaha has, I guess, seen this in their, may be an experimental, product FZ-S getting good demands even at a premium over FZ.