An attractive punchline should be chosen by company. Somewhat like:-->
"The Ultimate Braking Assist for anyone, anywhere!" or "Brake harder anytime, everytime".
It's not merely a safety aid, it increase braking performance too. This is the message that should go.
About cost factor, I say that I advise Fi, ABS, etc. to anyone going for a LONG term bike...
Let's hope the Indian ABS gives a good 60-0 time!



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