Mahendra and Govind, along with Subhash Patidar and Bahadur Singh (who deliver milk in Indore) and Kailash (a flower trader) are among a select group of users who have been asked to use the Max 4R for over a month now. The idea was to check if it made a difference to their lives, especially in the context of the bikes they have used so far.

The response has been music to TVS Motor's ears because when it started on the Max 4R project 18 months ago, the objective was not to make just another bike. The company realised that farmers, traders, milkmen and other similar user categories in States such as Madhya Pradesh and Rajasthan were in need of a specific, durable motorcycle.

These people carry heavy loads across long distances everyday on rough roads. The bikes they currently use are not customised and the likes of Mahendra and Govind would have had to add a support in the form of a stick placed at the rear or side to balance the load.

TVS Motor's objective with the Max 4R was to fill this void and offer a bike that met their no-nonsense requirements. In came four shock absorbers to take heavy loads, a detachable rear seat to accommodate goods, big brakes, wheel and indicator guards to protect the bike and goods, an easy centre stand, long wheelbase and wider tyres.

Mr B.V. Sreedhar, Vice-President (Business on Wheels), says one of the key objectives of the exercise was social responsibility and a safer mode of travel for this category of riders who are India's lifeline.

The Max 4R was tested and certified for 200 kg of payload capacity. Scheduled to be launched in the coming days, it has been targeted at markets in North and Central India.

Source:The Hindu Business Line : Bearing the rural burden
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Seems that TVS has been pilot testing the product for quite a while. Hopefully they strike the right chord with the masses with this one.