[NEWS INDIA]: Hero MotoCorp prices 'Impulse' at Rs 66,800 - xBhp.com : The Global Indian Biking Community

L.P. · 10-06-2011, 12:59 PM

Spotted Hero Moto Corp - IMPULSE

The tail:

NEW DELHI: The country's largest two-wheeler maker Hero MotoCorp on Monday said it will soon start selling the first 'Hero' branded bike to be launched after the break-up of Hero Honda last year -- Impulse -- in the Indian market at Rs 66,800 (ex-Delhi showroom).

The company is positioning the new 150-cc bike as a dual purpose bike that can be used for both normal commuting as well as off-road adventure. It is using the ongoing India-England cricket series as a platform to promote the new bike.

"The Impulse is the first bike from us which will be sold only under the Hero brand. We have already started dispatches and it will soon be available at showrooms in metros and Tier-I cities," Hero MotoCorp Senior Vice-President (Marketing and Sales) Anil Dua told PTI.

While announcing the new brand identity of the company in August this year in London, the company had introduced the bike 'Impulse' and a 110-cc scooter, 'Maestro', to be sold under the Hero brand.

"As per our agreement with Honda, this bike is with the support of their technology and we are not selling it under the Hero Honda brand," Dua said.

On the pricing front, he said: "Considering the dual purpose of the bike and the features it has, this comes at a slight premium compared to other normal 150-cc bikes."

Hero MotoCorp's other 150-cc bikes include the Achiever, CBZ Extreme and Hunk, which are priced between Rs 55,925 and Rs 65,215 (ex-showroom Delhi).

Dua said Hero MotoCorp is trying to create a new segment in the market with the Impulse. "We are not positioning this as a niche segment bike. We are targeting all the typical 150-cc bikers who have a desire to do off-road activities with their motorcycles."

Initially, the company will target metros and Tier-I cities in the first phase and then gradually reach out other smaller cities and towns for the new model, Dua said.

To promote the Impulse, the firm, which is one of the sponsors of the ongoing India-England cricket series, is giving away the bike to a player who excels with both bat and ball in a match.

"The idea is to bring out the dual purpose of the bike," he said, adding that the company would also conduct test rides in different cities.

"We are not looking at this bike as a niche product, but trying to have an extensive market reach," he said.

Source: http://economictimes.indiatimes.com/...w/10387963.cms

Noor · 10-06-2011, 01:11 PM

News approved

L.P. · 10-06-2011, 01:15 PM

Thanks Noor, that was real Quick!!

111diablo111 · 10-06-2011, 01:24 PM

bike's looking really nice but saree guard is an eye sore

The Monk · 10-06-2011, 01:24 PM

The bike is looking pretty good in the pics. Wonder how it looks in the flesh. Any news of price and other specs??

Ananth · 10-06-2011, 01:32 PM

Good Pics Nitin. Any image covering the full bike?

arunteche · 10-06-2011, 01:33 PM

Quote:

Originally Posted by 111diablo111

bike's looking really nice but saree guard is an eye sore

Common dear... Its once again India ! Tradition!

L.P. · 10-06-2011, 01:46 PM

Quote:

Originally Posted by 111diablo111

bike's looking really nice but saree guard is an eye sore

Quote:

Originally Posted by arunteche

Common dear... Its once again India ! Tradition!

Quote:

Originally Posted by The Monk

The bike is looking pretty good in the pics. Wonder how it looks in the flesh. Any news of price and other specs??

Nope, More pics in the link.

Quote:

Originally Posted by Ananth

Good Pics Nitin. Any image covering the full bike?

Hey Ananth, Thanks, Long time haven't talked

.

While I was taking pics, a man came running, and said: "Ae Bahiya, Film Banana manaa hai"

So All i have are here: https://www.facebook.com/NitinGuptaPhotoworks

moto89 · 10-06-2011, 02:22 PM

Gr8 wrk dude, Thks for bringing in such an early pics. giving more expectation for the bike coming on road soon......

Hope as they have again a complete honda bike coming in as HERO dey show us some better quality and fitment on these upcomomg products.

111diablo111 · 10-06-2011, 02:31 PM

Quote:

Originally Posted by arunteche

Common dear... Its once again India ! Tradition!

but why will we need a saree guard on a vehicle which we might use for offroading most of the times..seriously lol on these kind of rules

10-06-2011, 12:59 PM	#1 (permalink)
L.P. Uncle xBhp'ian Join Date: Jan 2007 Location: DL-7S Posts: 2,214	Hero MotoCorp prices 'Impulse' at Rs 66,800 Spotted Hero Moto Corp - IMPULSE The tail: NEW DELHI: The country's largest two-wheeler maker Hero MotoCorp on Monday said it will soon start selling the first 'Hero' branded bike to be launched after the break-up of Hero Honda last year -- Impulse -- in the Indian market at Rs 66,800 (ex-Delhi showroom). The company is positioning the new 150-cc bike as a dual purpose bike that can be used for both normal commuting as well as off-road adventure. It is using the ongoing India-England cricket series as a platform to promote the new bike. "The Impulse is the first bike from us which will be sold only under the Hero brand. We have already started dispatches and it will soon be available at showrooms in metros and Tier-I cities," Hero MotoCorp Senior Vice-President (Marketing and Sales) Anil Dua told PTI. While announcing the new brand identity of the company in August this year in London, the company had introduced the bike 'Impulse' and a 110-cc scooter, 'Maestro', to be sold under the Hero brand. "As per our agreement with Honda, this bike is with the support of their technology and we are not selling it under the Hero Honda brand," Dua said. On the pricing front, he said: "Considering the dual purpose of the bike and the features it has, this comes at a slight premium compared to other normal 150-cc bikes." Hero MotoCorp's other 150-cc bikes include the Achiever, CBZ Extreme and Hunk, which are priced between Rs 55,925 and Rs 65,215 (ex-showroom Delhi). Dua said Hero MotoCorp is trying to create a new segment in the market with the Impulse. "We are not positioning this as a niche segment bike. We are targeting all the typical 150-cc bikers who have a desire to do off-road activities with their motorcycles." Initially, the company will target metros and Tier-I cities in the first phase and then gradually reach out other smaller cities and towns for the new model, Dua said. To promote the Impulse, the firm, which is one of the sponsors of the ongoing India-England cricket series, is giving away the bike to a player who excels with both bat and ball in a match. "The idea is to bring out the dual purpose of the bike," he said, adding that the company would also conduct test rides in different cities. "We are not looking at this bike as a niche product, but trying to have an extensive market reach," he said. Source: http://economictimes.indiatimes.com/...w/10387963.cms __________________ " Nothing Z Forever,Except D Change " Spiti \|\|Binsar \|\| Lansdowne Click Here to Subscribe to the xBhp Delhi SMS Channel [B] Click here to See my Photography Work Last edited by sunilg; 10-17-2011 at 08:10 PM.

10-06-2011, 01:11 PM	#2 (permalink)
Noor Administrator Join Date: Mar 2003 Location: Mumbai, Maharashtra, India. Posts: 2,336	News approved __________________ Happiness is finding you have another Gear left.... Join xBhp On

10-06-2011, 01:15 PM	#3 (permalink)
L.P. Uncle xBhp'ian Join Date: Jan 2007 Location: DL-7S Posts: 2,214	Thanks Noor, that was real Quick!! __________________ " Nothing Z Forever,Except D Change " Spiti \|\|Binsar \|\| Lansdowne Click Here to Subscribe to the xBhp Delhi SMS Channel [B] Click here to See my Photography Work

10-06-2011, 01:24 PM	#4 (permalink)
111diablo111 ^~Above all~^ Join Date: Jul 2010 Location: Delhi Posts: 1,071	bike's looking really nice but saree guard is an eye sore __________________ Karizma ZMR Apache RTR160

10-06-2011, 01:24 PM	#5 (permalink)
The Monk Senior Member Join Date: Apr 2011 Location: Kanpur Posts: 325	The bike is looking pretty good in the pics. Wonder how it looks in the flesh. Any news of price and other specs?? __________________ Biking is not about what you have between your legs, its all about how well you use it!!!!!!!

10-06-2011, 01:32 PM	#6 (permalink)
Ananth Senior Member Join Date: May 2008 Location: Chennai Posts: 1,804	Good Pics Nitin. Any image covering the full bike? __________________ Please Wear a HELMET Regardless of what ever Bike you Ride. ATGATT! My Travelogues: The Maha RoadTrip \| SaddleSore Leh - Ladakh \| Idukki \| Coorg - Wayanad - Mudhumalai \| Point Calimere \| Thekkady - Munnar - Valparai Solo to Ooty \|South Western Karnataka \|In Search Of "The God" - In God's Own Country!

10-06-2011, 02:22 PM	#9 (permalink)
moto89 Member Join Date: Feb 2010 Location: kerala Posts: 30	Quality first Gr8 wrk dude, Thks for bringing in such an early pics. giving more expectation for the bike coming on road soon...... Hope as they have again a complete honda bike coming in as HERO dey show us some better quality and fitment on these upcomomg products.

Thread Tools
Show Printable Version Email this Page
Rate This Thread
Rate This Thread:

Similar Threads
Thread	Thread Starter	Forum	Replies	Last Post
Hero Honda>>Hero Moto Corp, New Brand Identity with two models revealed on Aug 9, '11	pavandshetty	News	223	10-04-2011 06:10 PM
[NEWS INDIA]: Munjals to invest $1b in Hero MotoCorp. Also, 2 Indian Products launched.	Samarth 619	News	2	08-17-2011 09:13 PM
[NEWS INDIA]: Hero MotoCorp to launch India’s first dirt bike	sunilg	News	46	08-12-2011 09:13 AM
[What Bike]: A bike for Petrol Prices	rharish90	What Bike?	22	05-23-2011 10:40 AM
[NEWS INDIA]: Hero Honda raises prices by up to Rs 1,000	Sunny	News	4	06-02-2010 01:11 PM

Register Now for FREE!
Are you registered on xBhp yet? If not, do so now and start participating to be able to share photos and experiences with other members. It will also enable to you have a chance to be a part of xBhp contests and roadtrips in the future! Username: Password: Confirm Password: E-Mail: Confirm E-Mail: Birthday: Image Verification I agree to forum rules