I think xBhp can do a lot in this regard, as we now have a presence in the print media. I'm sure we will slowly & steadily build strong relationships will big print media houses and we can use this to convey the importance of including the helmet element in the news articles.
PS: I think another big & burning issue currently is spreading helmet awareness.
To quote an example, wearing helmets is mandatory for two-wheeler riders (& not for pillions) here in Bangalore. One barely sees 1-2% of riders riding helmetless, but of the others who ride with a helmet, about 20-25% wear a half-face like the one in the attachment (some even have the audacity to wear cricket helmets or construction caps), and most others wear the full face ones where the strap isn't fastened.
The number of people who actually wear full face helmets & strap them in position is very small. Most of them fail to realise that wearing a helmet can save their life, and only see wearing helmets as a compulsion & a means to avoid being fined for riding helmetless.
EDIT: Some jokers whom I personally know even say:
a) "Mera sar helmet se strong hai" (My head is stronger than a helmet)
b) "Loha ka suit pehenne se bhi kuch nahi hoga. Sab kismat hai" (Even wearing an iron suit may not help. Its all fate)
c) "Helmet se paseena ata hai" (One sweats because of wearing helmet)
I guess these are the types of guys who form a majority of the people who feature in the news reports we are discussing about. Sad, but true.



. But that was only a learning subject until 4th or 5th grade. Not sure what happened to it after that; might've been lost in the rat race


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