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Honda could emerge stronger post-divorce

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  • Honda could emerge stronger post-divorce

    Hero group may focus more on smaller markets.

    Outlay

    Source: The Hindu Business Line : Honda could emerge stronger post-divorce

  • #2
    News Approved.
    :)

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    • #3
      I am waiting for this to happen, eagerly.

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      • #4
        Hero group should be concentrating on their own engines if the news about the split is valid. They dont have much technical base to survive on their won after 5-7 years.
        on 4 wheels u feel the speed after a crash, 2 wheelers are much more advanced

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        • #5
          Couldn't agree more!!!

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          • #6
            HH does not have its own RnD setup....(might be Honda reaponsible for that,,, That they never encouraged this with an anticipation that some day their will be an split)...just a speculation...
            Anyways, as far as competition rules goes, the last thing Honda would want is to affect an split-agreement which is favorable to Hero! They might try to leave them weak...(ofcourse they have to compete with the mighty Passion and Splendour, dont they........)
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            • #7
              hero would just require graphics designers ... they can run their business for another 100 years....

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              • #8
                Originally posted by Aravind View Post
                hero would just require graphics designers ... they can run their business for another 100 years....
                i wish this divorce doesn't happen and honda gifts a 250cc engine to hero...
                Don't Honk Unnecessarily

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                • #9
                  sheelpriye I am waiting for this to happen, eagerly.
                  Satyamzmai wish this divorce doesn't happen and honda gifts a 250cc engine to hero...
                  two very contrasting opinions...
                  anyway taking honda away from hero from just the name of the company might lower its value in the minds of their consumer base
                  Last edited by Aravind; 09-03-2010, 07:34 PM.

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                  • #10
                    Even if Hero group falls down, i don't think Honda will emerge to top position because they have headweight and in almost many dealers didn't treat the customers with proper respect.
                    behave as if we have to wait till 2011 to get the bike delivered
                    Sarcasm is my automatic response to stupidity

                    Currently Using Gusto |Enfield Bullet 500 | Ecosport Titanium+ Diesel

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                    • #11
                      Now who would want to buy a Hero Splendor!!

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                      • #12
                        Originally posted by chicane1879 View Post
                        Now who would want to buy a Hero Splendor!!
                        or heroine Karizma
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                        • #13
                          Originally posted by chicane1879 View Post
                          Now who would want to buy a Hero Splendor!!
                          Hrithik roshan would be first to leave the saddle.
                          My thoughts are subjected to personal experiences/internet articles. Please read my comment carefully before replying. :)

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                          • #14
                            This news is in today's Times of India (in the Delhi edition, at least) so the split seems more realistic now.
                            200 | 300 | 1200 BOXER

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                            • #15
                              Hero Honda: Going it alone

                              The implications of Honda pulling out of the company are still being worked out and a possible re-rating is expected

                              Concerns exist over the fate of Hero Honda, especially with regard to Honda possibly selling its 26 per cent stake to the promoters and exiting the company. In fact, even as any such deal is yet to be announced, analysts have started to work out the implications.

                              The good news for Hero is that it would save on royalty payments of 2.5-3 per cent of sales — estimated at around Rs 5,500 crore for the financial year 2011. But it would lose out on the Honda expertise and brand, even though it is expected that Honda would provide technical support for a few more years.

                              Due to its dependence on Honda for research and development, Hero would have to start building new facilities on its own. There are concerns about the ability of Hero to build product development facilities – like Bajaj Auto and TVS – in a short span of time. The savings in royalty could well be directed towards these efforts.

                              Honda, on the other hand, would be keen on expanding its negligible presence in the 125cc-plus segment in India – that accounts for 58 per cent of the country's two-wheeler market – through Honda Motorcycle and Scooters India (HMSI). Right now, scooters (which account for 16 per cent of the two-wheeler market) is the mainstay for HMSI, which has a 48 per cent market share. Also, HMSI would have to spruce up its distribution as it has around 285 dealers compared to the 700 dealers that Hero Honda has and 580 of Bajaj Auto.

                              Hero Honda, in the meanwhile, is looking to regain market share in the two-wheeler segment – which has slipped to 44 per cent from 49 per cent in the past two financial years – through some aggressive product launches. However, analysts expect the launch process to slow down in case Honda does not remain with Hero.

                              The gainer could then be Bajaj Auto. According to Morgan Stanley analysts: "Bajaj might benefit as the market leader (Hero Honda) may slow down on product launches and Honda will take time to scale up."

                              The Hero Honda share trades at around 15 times its forward earnings and is above the 12 times median. In case the Hero Honda brand loses the Honda part, a price earnings re-rating would be on the cards.
                              (Been There Done That) x 3.25

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