Again you are getting the whole thing wrong. Its not about Honda or any other xyz company. What my simple question was - Where do you generate the capital for your product's branding or advertising?

It is obtained by pricing your product at that level where you can enjoy your brand or product image by pricing them higher (if your product is popular) than the others. By which we generate higher revenues and then after we use part of that revenue to promote our respective products.

And there are no product in the world who does not require a advertisement. Fro ages we are watching new technologies coming in the market, So how would we let our customers to know bout the technological advancement we did in our product or some visual alter in our product. Which is only possible by communicating with them and again we need that portion which we have earned it from our revenue (pricing them higher).

No company in the world put its money into the awareness of its product, its a simple rule charge it from customers by pricing them little higher.

Even the Boeing and Lockheed Martin do advertise. So, don't say we don't need to advertise because our product is the best in the world.

You misunderstood my point. What I was trying to say is that in order to have more customers buying your product, advertising alone is not enough. The product should be good. Even without advertising, if the products are good, people will buy it, but the thing is not many will be aware of it(except those who buy it). This is where advertising comes in. It helps in letting people know that the products are good, so that more no. of people become aware of it. If your products are not good, no matter how much advertising you do, it aint gonna work.

I got your point earlier, we all need a best product in order to build our brand image in the minds of the customers. Which in future will help us to communicate our product to the customers in a lot easy way. A product of the company speaks a lot to build the image for themselves.

But I was saying a simple terminology - Big companies charges extra because of their product, due their big in nature its obvious they need someone big as their company in order to promote that product (to make the untapped customers). Which obviously incurs high cost in order to hire them for the branding by those celebrity icons.

great ..........now the step should be a nice paintjob for these helemts....