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Ather S450 and S340 e-scooters launched with all inclusive Ather One Plan.

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  • Ather S450 and S340 e-scooters launched with all inclusive Ather One Plan.

    Flipkart Founders invest $1m in Chennai based company, Ather.


    We know Flipkart (originally an online book store) has enough money to spend now, seeing how its valued in billions within 7 years of its humble start up. But why would they invest in Ather?

    Well, how does an electric scooter with.......
    • "immortal" battery with a 1 lac kms expiry, (this may have changed to 50,000 kms due to techinical/ size limitations)
    • Android based console,
    • Vehicle Control Unit for rider specific customisation, including customisation over internet,
    • Super fast charging, 80% in under one hour,
    • a top speed of 72 kmph with a 0-60 in 10 seconds...
    • peak torque of 110 NM, (this may not be accurate)


    .......sound to you? Interesting? Read on....

    Sachin and Binny Bansal, founders of Flipkart, who are both alumni of IIT, Delhi are now diverting their interests towards their roots. They have invested about $1 million (roughly Rs 6.1 crore) in Ather, an electric vehicle start-up focused on designing high-speed electric two-wheelers for the Indian market.



    Ather was started in 2013 by Tarun Mehta and Swapnil Jain with a mission to accelerate the adoption of electrical vehicles in the country. The startup was incubated and supported by the incubation cell at IIT Madras.

    “Our aim is to develop and introduce efficient electric scooters which will benefit the country and help manage its resources more effectively. We are extremely confident about this product and this funding is a reinforcement of our belief,” said Mehta.



    Their first product, the Ather S340, a smart electric scooter, promises to be the best scooter that you could drive. It will be a pure electric vehicle which will charge up over a lunch break and come with a practically immortal battery. It will out-accelerate other scooters while still being lighter than them all. You will be able to communicate with the S340 and the S340 will learn from you.

    Specs:
    Top speed: 72 kmph
    Acceleration: 0-60 ~10s
    Weight: 85 kg
    Peak torque at wheel: 110 N-m (this is less clarity about this figure)
    Battery life: 100,000 kms
    Charging time: under 1 hour for 80% capacity
    Connectivity: control over the vehicle drive train parameters using a web and android app implies infinite driving modes.

    The initial performance validation is over and manufacturing partners are currently being brought on-board.


    Sources: Flipkart founders invest 6 crores in Ather, an electric 2-wheeler startup | Motoroids.com

    Flipkart founders invest in Chennai start-up - The Hindu


    So guys, what do you think?
    And, don't forget the poll on top of the thread.


    -------
    April 2018's Update: The scooter is production ready. Will be launched in Bangalore around July 2018.
    More info in the post here:- https://www.xbhp.com/talkies/news/30...ml#post1338742
    45
    Yes! With most demerits gone, it will give fierce fight to Petrol scooters & sell well.
    44.44%
    20
    Yes, but it must be remade an electric motorcycle, seeing people's taste. Then it will sell!
    8.89%
    4
    It will be an average seller, due to improvements needed/ bad perception of electric scoots
    13.33%
    6
    No, it will fail miserably like others. Electric Vehicles, specially Indian aren't successful.
    17.78%
    8
    Its too early to comment right now/ No idea.
    15.56%
    7
    Last edited by Samarth 619; 04-27-2018, 12:57 AM.
    ---
    Brotherhood, Rules, Freedom. Xbhp.
    Indian riding = Alertness, Anticipation and Adjustment.

  • #2
    Re: Flipkart Founders invest $1m in Chennai based company, Ather.

    Agar bike bika nahi toh iske parts on sale "The Big billion Day"
    Last edited by neil9381; 12-03-2014, 11:50 PM.

    youtube link:
    https://www.youtube.com/channel/UCB1...ZF550FWAzfYRlw

    Comment


    • #3
      Re: Flipkart Founders invest $1m in Chennai based company, Ather.

      They could not manage their big billion sale properly how could they manage to manufacture this scooter that too electric with so much extraordinary features but lets see what they do.

      Ride safe

      Sent from my HTC Desire 816 dual sim using xBhp Connect mobile app

      Comment


      • #4
        Re: Flipkart Founders invest $1m in Chennai based company, Ather.

        They are only giving money not actually producing it, production headache is for the founders not for flipkart Flipkart would only like to see profits
        Originally posted by Chandan92 View Post
        They could not manage their big billion sale properly how could they manage to manufacture this scooter that too electric with so much extraordinary features but lets see what they do.

        Ride safe

        Sent from my HTC Desire 816 dual sim using xBhp Connect mobile app

        youtube link:
        https://www.youtube.com/channel/UCB1...ZF550FWAzfYRlw

        Comment


        • #5
          Re: Flipkart Founders invest $1m in Chennai based company, Ather.

          Originally posted by neil9381 View Post
          They are only giving money not actually producing it, production headache is for the founders not for flipkart Flipkart would only like to see profits
          Ohh sorry my mistake thanks for correcting me

          Sent from my HTC Desire 816 dual sim using xBhp Connect mobile app

          Comment


          • #6
            Re: Flipkart Founders invest $1m in Chennai based company, Ather.

            Originally posted by Samarth 619 View Post
            • "immortal" battery with a 1 lac kms expiry,
            • Android based console,
            • Vehicle Control Unit for rider specific customisation, including customisation over internet,
            • Super fast charging, 80% in under one hour,
            • a top speed of 75 kmph with a 0-60 in 10 seconds...
            • peak torque of 110 NM,
            The product actually looks promising on papers. If the creaters manage to get a production model with such positives then surely it would stir up the electric scooter market. But one thing.. and the most important thing in an electric vehicle is the cost of the replacement batteries. They can cost almost half of the vehicle itself and the article doesn't mention any of that. Hope they create some thing really cheap to ride and easy to maintain.

            PS: Reva battery cost some 3 lakhs INR, if I am not wrong, for a 8 lakh rupees car.
            www.motorcykle.in - The lighter side of motorcycling

            Comment


            • #7
              Re: Flipkart Founders invest $1m in Chennai based company, Ather.

              Originally posted by Samarth 619 View Post
              Flipkart Founders invest $1m in Chennai based company, Ather.


              You will be able to communicate with the S340 and the S340 will learn from you.

              control over the vehicle drive train parameters using a web and android app implies infinite driving modes.




              Sources: Flipkart founders invest 6 crores in Ather, an electric 2-wheeler startup | Motoroids.com

              Flipkart founders invest in Chennai start-up - The Hindu


              So guys, what do you think?
              And, don't forget the poll on top of the thread.
              Would like to know what the vehicle will learn from the rider and the world is slowly getting in the grips of Android(Google)
              Almost everything is linked with Android nowadays its irritating sometimes.
              Last edited by neil9381; 12-04-2014, 12:14 AM.

              youtube link:
              https://www.youtube.com/channel/UCB1...ZF550FWAzfYRlw

              Comment


              • #8
                Re: Flipkart Founders invest $1m in Chennai based company, Ather.

                Electric scooters(and for that matter any electric vehicle) are the future. But, India still is nowhere because of lack of recharge points in petrol pump/in public places like shopping mall/markets/office complexes etc. One can't buy a E-scooter only with one recharge point at home.
                A bike on the road is worth two in the shed.

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                • #9
                  Re: Flipkart Founders invest $1m in Chennai based company, Ather.

                  the product if can be real is very promising and cost to be low or even the cost of normal scooters will give a tough fight.
                  Flipkart has just invested in the startup for partial shares i guess to earn later. its a gamble but seems to be a good move.

                  on a side note. applaud them for helping out a firm that envisions a greener environment...
                  "A good long ride can clear your mind, restore your faith, and use up a lot of fuel."

                  RE Bullet 1977 - Current
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                  Ninja 650 2013 - Current.

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                  • #10
                    Re: Flipkart Founders invest $1m in Chennai based company, Ather.

                    Defenately electric scooters & bikes are our future but in India it is still long long way when we will start using them in reality which can make difference in our real life.
                    KTM RC390 - Current
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                    An IT Engineer by profession and a rider by soul.


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                    • #11
                      Re: Flipkart Founders invest $1m in Chennai based company, Ather.

                      I my honest opinion , electric vehicles have been blown out of proportion.
                      Electric vehicle is nothing new , they have been around for over 100 years and have been trying to replace conventional ones for over 40 years.

                      While for overly polluted city , they do improve local air quality but they do it by relocation of pollution to some other place. ( power house)
                      As still over 90% of electric power comes from conventional fuels ( coal, diesel and cng) (in india) , theory of renewable energy is not as true as it sounds.

                      Country is already in major deficit of electric generation , where villages get power cut of over 12 hrs everyday to provide power to industries and run AC in city dwellers homes. At such a scene , providing power to electric vehicles , if they grow to become mainstream will be gross injustice to people already suffering energy crunch.

                      Also the fact that electric vehicles are energy efficient is a miss represented fact.
                      Yes as a vehicle they are more efficient , but if we count number of energy conversions right from power house to actual wheel of a electric vehicle ( mechanical generation+ voltage upsteps & downsteps + loss in transmission lines + electric to chemical energy in battery + chemical to electrical + electrical to mechanical energy in motor + mechanical transmission losses)
                      It is at a loss as compared to conventional ones which has far few steps in actual conversion process.
                      Is someone needs a hypothetical case study with numbers , we can debate that here as well.
                      But I think technology leap is needed in energy storage , energy conversion , energy transport and energy source.
                      I feel electric vehicles have a future only when we move major energy production to solar and nuclear energy.
                      Last edited by dustom_99; 12-04-2014, 01:20 PM.
                      You're never lost if ya don't care where the road is headed

                      Comment


                      • #12
                        Re: Flipkart Founders invest $1m in Chennai based company, Ather.

                        Originally posted by dustom_99 View Post
                        I my honest opinion , electric vehicles have been blown out of proportion.
                        Electric vehicle is nothing new , they have been around for over 100 years and have been trying to try replace conventional ones for over 40 years.

                        While for overly polluted city , they do improve local air quality but they do it by relocation of pollution to some other place. ( power house)
                        As still over 90% of electric power comes from conventional fuels ( coal, diesel and cng) (in india) , theory of renewable energy is not as true as it sounds.

                        Country is already in major deficit of electric generation , where villages get power cut of over 12 hrs everyday to provide power to industries and run AC in city dwellers homes. At such a scene , providing power to electric vehicles , if they grow to become mainstream will be gross injustice to people already suffering energy crunch.

                        Also the fact that electric vehicles are energy efficient is a miss represented fact.
                        Yes as a vehicle they are more efficient , but if we count number of energy conversions right from power house to actual wheel of a electric vehicle ( mechanical generation+ voltage upsteps & downsteps + loss in transmission lines + electric to chemical energy in battery + chemical to electrical + electrical to mechanical energy in motor + mechanical transmission losses)
                        It is at a loss as compared to conventional ones which has far few steps in actual conversion process.
                        Is someone needs a hypothetical case study with numbers , we can debate that here as well.
                        But I think technology leap is needed in energy storage , energy conversion , energy transport and energy source.
                        I feel electric vehicles have a future only when we move major energy production to solar and nuclear energy.
                        Just thinking out loud why are you taking the power house into consideration when we don't consider the crude oil conversion process in case of fossil fuels like petrol an diesel? Although electricity is being generated from conventional sources, but things are changing where we are indeed moving to non-conventional energy. Even then lesser use of fossil fuels could supposedly contribute towards less imports of crude oil and those national assets can be used in welfare. Just moving to nuclear energy is also not a very good option, as the waste product is not much better than the fuels we are burning today. Not to mention the management of those waste disposal.

                        Just talking about advantages and disadvantages of energy is like going round and round which is neither here nor there. But as of now, in cities at-least, if there is an option for electric vehicles as good or better than petrol run vehicles then I think people would go for it. It all depends upon the pricing and the charging points dilemma.

                        Comment


                        • #13
                          Re: Flipkart Founders invest $1m in Chennai based company, Ather.

                          Originally posted by AmitRavi07 View Post
                          Just thinking out loud why are you taking the power house into consideration when we don't consider the crude oil conversion process in case of fossil fuels like petrol an diesel? Although electricity is being generated from conventional sources, but things are changing where we are indeed moving to non-conventional energy. Even then lesser use of fossil fuels could supposedly contribute towards less imports of crude oil and those national assets can be used in welfare. Just moving to nuclear energy is also not a very good option, as the waste product is not much better than the fuels we are burning today. Not to mention the management of those waste disposal.

                          Just talking about advantages and disadvantages of energy is like going round and round which is neither here nor there. But as of now, in cities at-least, if there is an option for electric vehicles as good or better than petrol run vehicles then I think people would go for it. It all depends upon the pricing and the charging points dilemma.
                          I am taking power house in consideration because supplying fuel to power station involves same process as supplying fuel to fuel bunk.
                          I am not saying this as per my own research, European environment and safety agency published research paper , study conducted across europe , done in 2012 .
                          With availability of average non conventional power as high as 28% for Europe , they found modern diesel engine complying to euro5 to be more energy efficient and less polluting per kw of energy.

                          Also crude oil extraction and refining+ transport was taken into account.

                          How would a move to electric vehicle result in less crude import?
                          Now we import crude ,if we make majority of out vehicles to be electric , then will be importing major chunk of coal as well .

                          Also our ( India's) migration to non conventional sources is far slower than growth of energy demand.
                          Infact I am not sure if we can even call that we are actually moving towards non- renewable sources.

                          Yes Nuclear energy in its present form is a big headache. But recent advancement in super- conductors , mainly by Russia and smaller portable reactors already being used in military will make into main stream world in about 20 years!
                          I hope in coming 30 years we will be able to shove in a Nuclear cell into our scooters and forget refueling for 20 years! And then dispose it off in a common dust bin or may be recycle as we do with current batteries.

                          Why do you justify improving cities and polluting far flung areas? Its like saying people living in villages or out of major cities are not equal citizens.
                          Their life can be compromised in hope to improve cities.
                          I would consider that to be selfish!
                          I could never digest the fact that , because people sitting in delhi decide they need more energy to go about their business , a dam needs to be build in Tehri. Displacing 200 villages without their consent and still suffering power cuts. Destroying not only their lively hood , future of their children but also local flora and fuana. These kids , when they grow up will have no option but to migrate to delhi in hope to earn a living.

                          But anyway , their is enough evidence that supports that electric vehicle are not as green as they sound to most people.
                          As for flipkart , i think as a business move its pretty good. They also know a good looking electric vehicle will sell because not many look into fine print of technology.
                          You're never lost if ya don't care where the road is headed

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                          • #14
                            Re: Flipkart Founders invest $1m in Chennai based company, Ather.

                            Also true non polluting source of energy is Solar and Fusion. All others sources like Hydro , wind etc do cause pollution by messing up with nature ( by killing local flora and fuana, changing local weather , rain cycles , eliminating selective species ) in turn upsetting circle of life and interference with natural selection and evolution.
                            There effects would be apparent few hundred years ahead. Present people could chose to feign ignorance and continue.

                            Anyway 5 major active volcanoes of the world and major swamps emitted more green house gasses to atmosphere in past 10 years than all emissions done by humans in past 100 years.
                            Volcanoes anyway emit more or less same gasses as done by IC engines.
                            You're never lost if ya don't care where the road is headed

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                            • #15
                              Re: Flipkart Founders invest $1m in Chennai based company, Ather.

                              nice effort.
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