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Volkswagen plans to sell Ducati

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  • Volkswagen plans to sell Ducati

    Volkswagen, Europe's largest car maker, plans to sell the Italian motorcycle brand 'Ducati' which it acquired in 2012 under the Audi division for about Euro 860 million. Sources say that currently, Volkswagen faces a financial crisis to increase the fund for streamlining the operations following the car emission scandal. Volkswagen is also reportedly cutting down thousands of jobs at its core passenger-car brand.

    It is not the first time that Ducati is looking for a new owner. Since 1926, Ducati has seen the ownership of around a dozen different entities.

    It is believed that Ducati may approach potential investors from China or even our very own Hero MotoCorp. It is not confirmed but even large competitors such as Polaris, Harley-Davidson, Suzuki, Honda or Kawasaki might show interest in the brand Ducati which made annual earnings of roughly Euro 100 million (before interest, taxes, depreciation and amortization). It is estimated that up to 1.5 billion euros or 15 times its core earnings could be its current valuation.

    Volkswagen Group sells passenger cars under the Audi, Bentley, Bugatti, Lamborghini, Porsche, SEAT, Skoda and Volkswagen marques; motorcycles under the Ducati brand; and commercial vehicles under the marques MAN, Scania, and Volkswagen Commercial Vehicles.



    Source: reuters.com

  • #2
    Re: Volkswagen plans to sell Ducati

    If hero motocorp buys the ducati... TheN the future of the ducati will be doomed... Just like the EBR.
    Last edited by tanishq; 04-27-2017, 06:19 PM.

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    • #3
      Re: Volkswagen plans to sell Ducati

      Originally posted by tanishq View Post
      If hero motocorp buys the ducati... TheN the future of the ducati will doomed... Just like the EBR.
      Well said but being an Indian MFG if Hero Motorcorp can buy Ducati it would be a pride for us. But of course how long this pride will remain would be an immediate question.

      Comment


      • #4
        Re: Volkswagen plans to sell Ducati

        Originally posted by hypheni View Post
        Well said but being an Indian MFG if Hero Motorcorp can buy Ducati it would be a pride for us. But of course how long this pride will remain would be an immediate question.
        I hope any other Japanese bike manufacturer buys the ducati.... They don't deserve hero Motocorp thats for sure.

        Comment


        • #5
          Re: Volkswagen plans to sell Ducati

          Originally posted by tanishq View Post
          If hero motocorp buys the ducati... TheN the future of the ducati will be doomed... Just like the EBR.
          Originally posted by hypheni View Post
          Well said but being an Indian MFG if Hero Motorcorp can buy Ducati it would be a pride for us. But of course how long this pride will remain would be an immediate question.
          Originally posted by tanishq View Post
          I hope any other Japanese bike manufacturer buys the ducati.... They don't deserve hero Motocorp thats for sure.

          If Tata and JLR have leveraged each other’s strengths to improve both their volume and premium products why can't Hero....???
          sigpic
          A good long ride can clear your mind, restore your faith and use up a lot of fuel....

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          • #6
            Re: Volkswagen plans to sell Ducati

            Originally posted by Naveen1985 View Post
            If Tata and JLR have leveraged each other’s strengths to improve both their volume and premium products why can't Hero....???
            Oh come on! Don't compare Tata motors with Hero. The last weekend I visited one of the Hero showroom and the condition was really 'khasta'. No good product lines, no good showroom condition, only pilled up with old models with all looking like commuter segment. Hero might have sold a lot of units in commuter segment last decade but buying an Italian manufacturer company is not going to be their cup of tea. Anyways I shouldn't comment much on this sitting at home but that's my personal opinion only.
            Last edited by hypheni; 04-27-2017, 07:12 PM.

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            • #7
              Re: Volkswagen plans to sell Ducati

              Hero motor corp was firstly​ partnered with Ebr..& look wat happened.. Ebr is long gone now.. & there is a huge difference between how tata motor works & hero motorcorp works... Tata motors are ambitious they were doing gr8 even before they acquired jaguar & rovers.. on the other hand...hero is out of the India bike segment from long time... Giving glamour & splendour new colour scheme is not an innovation. Sorry but hero motorcorp buying ducati is big no-no for me. This is just my opinion!!...
              Last edited by tanishq; 04-27-2017, 07:23 PM.

              Comment


              • #8
                Re: Volkswagen plans to sell Ducati

                Why would Volkswagen sell Ducati if Hero is going to buy.
                R15S - Current
                Honda Dio - Current
                TNT 600i - Sold
                Classic 500 - Sold
                Pulsar 220 dtsi - Sold
                Yamaha YBX125 - Sold

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                • #9
                  Re: Volkswagen plans to sell Ducati

                  Originally posted by hypheni View Post
                  Oh come on! Don't compare Tata motors with Hero. The last weekend I visited one of the Hero showroom and the condition was really 'khasta'. No good product lines, no good showroom condition, only pilled up with old models with all looking like commuter segment. Hero might have sold a lot of units in commuter segment last decade but buying an Italian manufacturer company is not going to be their cup of tea. Anyways I shouldn't comment much on this sitting at home but that's my personal opinion only.
                  When tata bought jaguar and range rover even they didn't had any good product in their portfolio. Tata might hardly have interference in their operations. Since than tata only have three new products tiago, tigor and hexa. And that even in the interval of last 2 years. Jaguar and Range Rover have hardly anything to do with tata products or vice versa. So it have nothing to do with their own portfolio.

                  You are talking as if hero buys ducati they will start selling ducatis in hero showroom and service it in their service centres.
                  Last edited by d_lonerider; 04-27-2017, 10:02 PM.

                  Comment


                  • #10
                    Re: Volkswagen plans to sell Ducati

                    Yeah hero is too slow in their product development. That's because ebr went bankrupt in 2015. Hero have nothing to do with ebr bankruptcy. EBR needed way more funds to stay in operations. Where hero didn't seem in mood for it.

                    And yes definitely something is wrong with hero or they had 600cc hastur, hx250r, a diesel scooter, a electric scooter, a electric motorcycle working on hydrogen cells, a hybrid scooter and litre class supersport in their portfolio. They even developed a product for dakar 2017. So I don't think there is lack of vision or ambition rather it seems to be lack of determination. [emoji23]




                    Originally posted by tanishq View Post
                    Hero motor corp was firstly​ partnered with Ebr..& look wat happened.. Ebr is long gone now.. & there is a huge difference between how tata motor works & hero motorcorp works... Tata motors are ambitious they were doing gr8 even before they acquired jaguar & rovers.. on the other hand...hero is out of the India bike segment from long time... Giving glamour & splendour new colour scheme is not an innovation. Sorry but hero motorcorp buying ducati is big no-no for me. This is just my opinion!!...
                    Last edited by d_lonerider; 04-27-2017, 10:24 PM.

                    Comment


                    • #11
                      Re: Volkswagen plans to sell Ducati

                      When Tata bought Jaguar, even their showrooms were pathetic, customer service was not good when I went to check out a Tata car. Tata were mostly dependent on their vehicles being sold for commercial rather than personal purposes. It's only recently when they have started innovating with their design and features, who knows it might be the Jaguar effect.

                      Buying Ducati does not mean Hero's staff will be selling Ducati bikes, Ducati's own personnel are not going to be kicked out and Hero could use a dose of professionalism from them. but in the end who knows what'll happen

                      Comment


                      • #12
                        Re: Volkswagen plans to sell Ducati

                        Originally posted by tanishq View Post
                        Hero motor corp was firstly​ partnered with Ebr..& look wat happened.. Ebr is long gone now.. & there is a huge difference between how tata motor works & hero motorcorp works... Tata motors are ambitious they were doing gr8 even before they acquired jaguar & rovers.. on the other hand...hero is out of the India bike segment from long time... Giving glamour & splendour new colour scheme is not an innovation. Sorry but hero motorcorp buying ducati is big no-no for me. This is just my opinion!!...

                        EBR was already long gone and they were about to go bankrupt when Hero funded them by taking possession of EBR's 49% stakes.. That too wasn't sufficient for EBR to continue with the operations. Why would Hero fund more knowing it isn't of any use for them.

                        Do you know what the latest news is of EBR now? They were taken over by Liquid Asset Partners and guess what? in less than 1 year, they went bankrupt again.. Is this Hero's fault?

                        Source - Erik Buell Racing (EBR) Motorcycles to Shut Down For the Second Time in Two Years - News18

                        I have a craze for EBR bikes and I keep myself updated with the NEWS on EBR.. Praying they get back on their feet again..

                        In my opinion, if Hero takes over Ducati, they won't kill it.. instead, the brand will continue offering their best while hero will have access to everything and has better chances of bringing in nice products for the future.. but I highly doubt Hero will buy Ducati..
                        Splendor - 2k to 2006
                        Karizma - 2k3 to 2009
                        P180 - 2k6 to 2k9
                        Hunk - Oct 2k7 til now
                        ZMR - 2010 to Forever
                        RX135(2k) - 2013 to 2018
                        Ninja 250R (2010) - 2016 til now
                        RayZ - 2015 til now
                        Ninja 650 (2014) - 2017 til now


                        Delhi to Narkanda
                        Delhi to Coimbatore
                        Delhi to Nepal

                        Comment


                        • #13
                          Re: Volkswagen plans to sell Ducati

                          Originally posted by rreneav1987 View Post
                          EBR was already long gone and they were about to go bankrupt when Hero funded them by taking possession of EBR's 49% stakes.. That too wasn't sufficient for EBR to continue with the operations. Why would Hero fund more knowing it isn't of any use for them.

                          Do you know what the latest news is of EBR now? They were taken over by Liquid Asset Partners and guess what? in less than 1 year, they went bankrupt again.. Is this Hero's fault?

                          Source - Erik Buell Racing (EBR) Motorcycles to Shut Down For the Second Time in Two Years - News18

                          I have a craze for EBR bikes and I keep myself updated with the NEWS on EBR.. Praying they get back on their feet again..

                          In my opinion, if Hero takes over Ducati, they won't kill it.. instead, the brand will continue offering their best while hero will have access to everything and has better chances of bringing in nice products for the future.. but I highly doubt Hero will buy Ducati..
                          The company which is playing soo much safe by porducing only commuter bikes.. didn't produce a single 200cc bike from past 4 or 5yrs... U expect them to run a company like ducati....lol!!.... Hero is soo doomed now in our country & ...u are saying as parent company they can handle the international market.....imo they cannot.
                          Last edited by tanishq; 04-28-2017, 11:48 AM.

                          Comment


                          • #14
                            Re: Volkswagen plans to sell Ducati

                            Originally posted by tanishq View Post
                            The company which is playing soo much safe by porducing only commuter bikes.. didn't produce a single 200cc bike from past 4 or 5yrs... U expect them to run a company like ducati.... Wat a joke.. dude!!... They don't even have ideas abt how Indian market is running now...u are saying as parent company they can handle the international market... Lol!!! ��

                            What is the joke here? I don't understand.. How long did Mahindra take to launch mojo from the time it was showcased in Auto Expo?

                            If you are talking about Dominar 400 or the RS200 or the NS200.. think again.. They are all based on the KTM engines.. Are these bikes even perfect?

                            Look at the RTRs.. they aren't perfect either.. though the RTR 200 fares off better than the smaller siblings..

                            Enough said.. Haters gonna be haters.. Ever read the quote "Failure is the stepping stone for success"? if you don't fail, you are never going to learn.. Hero might be late in the 200cc segment.. but why not give them a chance? Yes, they messed up the Karizma twins.. but that doesn't mean they aren't doing anything

                            It isn't as easy to develop a bike as it is for you to just say bring a God damn 200cc bike.. After-all, it is going to be their first big product and I am pretty sure they don't want to bring in a bad effect..

                            Laugh all you want..
                            Splendor - 2k to 2006
                            Karizma - 2k3 to 2009
                            P180 - 2k6 to 2k9
                            Hunk - Oct 2k7 til now
                            ZMR - 2010 to Forever
                            RX135(2k) - 2013 to 2018
                            Ninja 250R (2010) - 2016 til now
                            RayZ - 2015 til now
                            Ninja 650 (2014) - 2017 til now


                            Delhi to Narkanda
                            Delhi to Coimbatore
                            Delhi to Nepal

                            Comment


                            • #15
                              Re: Volkswagen plans to sell Ducati

                              Originally posted by rreneav1987 View Post
                              What is the joke here? I don't understand.. How long did Mahindra take to launch mojo from the time it was showcased in Auto Expo?

                              If you are talking about Dominar 400 or the RS200 or the NS200.. think again.. They are all based on the KTM engines.. Are these bikes even perfect?

                              Look at the RTRs.. they aren't perfect either.. though the RTR 200 fares off better than the smaller siblings..

                              Enough said.. Haters gonna be haters.. Ever read the quote "Failure is the stepping stone for success"? if you don't fail, you are never going to learn.. Hero might be late in the 200cc segment.. but why not give them a chance? Yes, they messed up the Karizma twins.. but that doesn't mean they aren't doing anything

                              It isn't as easy to develop a bike as it is for you to just say bring a God damn 200cc bike.. After-all, it is going to be their first big product and I am pretty sure they don't want to bring in a bad effect..

                              Laugh all you want..
                              Mahindra was never into making bikes... They started very lately... But hero.. they are making bikes form decades so many years of experience but they still didn't manage to make a single decent 200cc bike after karizama R... U are talking abt rtr & pulsars.. these are the bikes who started the revolution in the premium 150 to 200cc segment like (pulsar 220 & rtr180) For ur info Rtr200.. is one of the best 200cc bike out there... & Hero have taken enough time.. they are far far behind tvs & bajaj now.
                              Last edited by tanishq; 04-28-2017, 12:14 PM.

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