So, what did Royal Enfield do wrong with their loyal fanbase? They did the right things, yes, but in the wrong order.. Let us see..
1. Firstly, they launched Pegasus edition of Classic 500, which was limited only to 250 units, and was priced at Rs 2.40 Lakh.
The Classic Pegasus edition's official link is here: https://royalenfield.com/motorcycles...c-500-pegasus/
2. But then, they launched Classic 350 ABS Signals for Rs 1.61 Lakh in India (which is a solid Rs. 80,000 lower than the Pegasus edition), to pay a tribute to the Indian Armed Forces, in roughly a similar theme as the 500 before it.
As you can see, this one costs much lower, has similar classical design and ABS too, which is not even present in the senior model.
Its link is here: https://royalenfield.com/motorcycles...c-350-signals/
I leave the comparison to you...
So, as a result, disgruntled Royal Enfield Pegasus 500 owners have called the RE CEO out on Twitter, with their demands which range from company recall for ABS, to refunding a certain sum, to make a low-loss exchange possible...
And Royal Enfield responded, not quite the favourable reply the owners were expecting but still, here it is:-

Some owners, understandably not happy with the above reply, are contemplating what once a famous Maharaja did to Rolls Royce, I guess you all remember the story?
Yes, donating the bike to Municipality for "Swatch Bharat Abhiyan" is what some of them plan/threaten for now.
We at Xbhp hope that doesn't happen.
The owners have stood by the brand in highs and lows, even when Bajaj was promoting the Dominar and indirectly belittling RE with a "hathi mat palo" campaign.
It would be sad to see such pictures go viral, specially because they're dedicated to WWII.
Recently we saw KTM responding to a call for action, by a group of customers, but that was for quality issues from the assembly line itself. This time the situation is different, but we're still talking about premium customers...
Dear Royal Enfield, we've seen your response, but do you have an action plan for now?
Source: https://www.news18.com/news/auto/roy...h-1864333.html
And Rushlane for the RE's reply image.
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Xbhpians,
Let's play a small game to have a mutual understanding of how serious the problem is.
I'm attaching 2 images of fuel tanks of both the bikes, and I'll ask you a simple question:-- Which one is Pegasus 500 and which one is Classic 350 Signals (ABS)... ?
You can answer in the poll above. So, here we go....
Picture 1 is below:-
Picture 2 is below:-


in the name on 'limited editions' and RE is taking advantage of the brand 'bullet' (which is what RE is surviving on) and milking the customers.

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