In case of mobile phones the taste and the expectation of the consumer has changed and evolved over the time. People now demand more than just the reliable "entry level" phones that Nokia used to churn out so efficiently.
People now demand more from their mobile phones.
But now take the case of our two wheeler buying customers. They still want the 100 cc engine bikes, why? Because it gives them best mileage.
Bajaj tried to innovate (XCD 125) by giving more punch (125 cc) and equal if not superior mileage, for the same price. But the customer refuses to budge (Ok, the styling of the XCD could have been better).
Result: Bajaj fits the Discover body with the chassis and a 100 cc engine derived from the XCD, and sales go through the roof..!!
With ever rising fuel prices, looks like the 100 cc engine is here to stay for a long time.
Companies will have to innovate near the 100 cc mark, at least for garnering bulk sales and staying at number 1 or number 2 spot.







" (minus RE)

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