[NEWS INDIA]: LML to launch Star 200 and relaunch Freedom. - xBhp.com : The Global Indian Biking Community

Samarth 619 · 07-12-2011, 03:35 PM

LML to launch Star 200 and relaunch Freedom.

A few days back we told you that LML is gearing up for a re-entry into the Indian two-wheeler field. The company has already introduced a scooter model in North India and is planning a new model assault in a bid to regain the position it once enjoyed in the Indian market.

The Freedom brand of commuter bikes was a great success for LML, especially in northern India. The company now plans to re-introduce the bikes in the 100-125cc segment, even a miniscule share of which should be able to bring the beleaguered bike maker back into business.

And what makes LML think that people will buy the Freedom? According to PS Choudhary, head, marketing and sales, LML, “We felt that Freedom still has an after-life simply because there is a section of satisfied consumers still using the motorcycle. We still have the old platform but the new Freedom will be a much-evolved product, which would be differently engineered with a new engine.” Mr Choudhary was talking with Financial Chronicle.

LML’s products were always good. They were stylish, reliable and mostly better than the contemporaries, especially in the scooter segment. There indeed are many people who are still using the Freedom motorcycles without trouble. The company is currently in need of money for R&D and marketing purposes and is looking for partners.

Apart from the Freedom, the company also plans to launch a brand new scooter, the retro look Star 200, which is going to be based on the PX150. The scooter is currently being exported. The scooter will be more of a lifestyle machine, and will thus be prices at a slightly higher price of around Rs. 60,000.

Pics of Star 200:

Source:
LML to launch 200 cc 4T Star scooter in 2 months @ Rs 60,000 | Rush Lane

----
Guys, some of you might fondly remember Freedom as a torquey, lightweight 100cc bike which had such a short 1st gear that you used to pop up a wheelie whenever you launched it at a traffic signal. No doubt we would welcome it now. It was a motorcycle with a difference, even if it was just 100cc. Welcome back LML.
And this Star 200 is so retro, that I'm getting a feeling I'm getting back to the 90's, when I used to travel on my dad's scooter standing in the front, between his 2 knees. This scooter almost brought back the memories of my childhood in Ghaziabad.

Noor · 07-13-2011, 01:01 PM

News approved

princesirohi · 07-13-2011, 01:21 PM

from the pictures, it looks like the same old LML vespa scooter with a disc brake added.

Samarth 619 · 07-13-2011, 02:29 PM

Quote:

Originally Posted by princesirohi

from the pictures, it looks like the same old LML vespa scooter with a disc brake added.

It is facing the same problem that Ducati is facing with the 1199. The problem of choosing between changing the retro/ classic into the modern, or not changing it.

If this scooter is changed more than it is now, it will start losing the retro look and its Unique Selling Point (USP).

But I'm really excited about the Freedom coming back. It was a damn cool commuter if there was one!

Samarth 619 · 07-13-2011, 03:26 PM

In latest news, LML are also going to:

1. have a new youthful, dynamic and attractive logo,

2. launch CRD Super Deluxe and Super Plus.

Read: LML to launch CRD Super Deluxe and Super Plus, change logo

frankpilli · 07-13-2011, 04:47 PM

Actually planned to buy an old LML and restore it to look like the PX150 / Stella. but after this news, i'v changed plans and go for the Star 200 with superb specs of Four-stroke engine, Disk brake & !00% Retro looks. Pure Nostalgia.

BTW, any idea about the tentative launch date?

Curious · 07-13-2011, 05:08 PM

I saw brand new LML scooter 5-6 days ago, can you guys tell me which model is currently in production. or was it Star 200? if yes that thats really great, early adopters from such a small town.

frankpilli · 07-13-2011, 05:48 PM

Quote:

Originally Posted by Curious

I saw brand new LML scooter 5-6 days ago

where are u based & where did u see it

Curious · 07-13-2011, 05:53 PM

Quote:

Originally Posted by frankpilli

where are u based & where did u see it

Ambala, I saw it on road, started tailgating him, unfortunately It was around 1:30PM and I had to go to my nephew's school.

frankpilli · 07-13-2011, 06:01 PM

A Star 200 should have a front disk brake.

07-12-2011, 03:35 PM	#1 (permalink)
Samarth 619 Moderator Join Date: Sep 2008 Location: Rajasthan Posts: 2,801	LML to launch Star 200 and relaunch Freedom. LML to launch Star 200 and relaunch Freedom. A few days back we told you that LML is gearing up for a re-entry into the Indian two-wheeler field. The company has already introduced a scooter model in North India and is planning a new model assault in a bid to regain the position it once enjoyed in the Indian market. The Freedom brand of commuter bikes was a great success for LML, especially in northern India. The company now plans to re-introduce the bikes in the 100-125cc segment, even a miniscule share of which should be able to bring the beleaguered bike maker back into business. And what makes LML think that people will buy the Freedom? According to PS Choudhary, head, marketing and sales, LML, “We felt that Freedom still has an after-life simply because there is a section of satisfied consumers still using the motorcycle. We still have the old platform but the new Freedom will be a much-evolved product, which would be differently engineered with a new engine.” Mr Choudhary was talking with Financial Chronicle. LML’s products were always good. They were stylish, reliable and mostly better than the contemporaries, especially in the scooter segment. There indeed are many people who are still using the Freedom motorcycles without trouble. The company is currently in need of money for R&D and marketing purposes and is looking for partners. Apart from the Freedom, the company also plans to launch a brand new scooter, the retro look Star 200, which is going to be based on the PX150. The scooter is currently being exported. The scooter will be more of a lifestyle machine, and will thus be prices at a slightly higher price of around Rs. 60,000. Pics of Star 200: Source: LML to launch 200 cc 4T Star scooter in 2 months @ Rs 60,000 \| Rush Lane ---- Guys, some of you might fondly remember Freedom as a torquey, lightweight 100cc bike which had such a short 1st gear that you used to pop up a wheelie whenever you launched it at a traffic signal. No doubt we would welcome it now. It was a motorcycle with a difference, even if it was just 100cc. Welcome back LML. And this Star 200 is so retro, that I'm getting a feeling I'm getting back to the 90's, when I used to travel on my dad's scooter standing in the front, between his 2 knees. This scooter almost brought back the memories of my childhood in Ghaziabad. Last edited by Samarth 619; 07-13-2011 at 02:23 PM. Reason: Added fresh pics of Star 200. Added more of my views too.

07-13-2011, 01:01 PM	#2 (permalink)
Noor Administrator Join Date: Mar 2003 Location: Mumbai, Maharashtra, India. Posts: 2,336	News approved __________________ Happiness is finding you have another Gear left.... Join xBhp On

07-13-2011, 01:21 PM	#3 (permalink)
princesirohi 18...till i die.. Join Date: Jan 2009 Location: Aamby Valley City, Lonavala, Pune, Maharashtra Posts: 3,344	from the pictures, it looks like the same old LML vespa scooter with a disc brake added. __________________ Tyre Sizes _ Spark Plugs Pirelli & Michelin Tyres for Indian Bikes Motorcycle Headlight Focus ASHTAVINAYAK & SHIRDI BIKE TOUR WITH WIFE

07-13-2011, 04:47 PM	#6 (permalink)
frankpilli PREDATOR Join Date: Sep 2004 Location: Rajahmundry-AP Posts: 532	Actually planned to buy an old LML and restore it to look like the PX150 / Stella. but after this news, i'v changed plans and go for the Star 200 with superb specs of Four-stroke engine, Disk brake & !00% Retro looks. Pure Nostalgia. BTW, any idea about the tentative launch date? __________________ $C:\Documents and Settings\dell-pc\Desktop$ 1987 Yamaha RD-350-B 2009 Pulsar 220 DTS-Fi

07-13-2011, 06:01 PM	#10 (permalink)
frankpilli PREDATOR Join Date: Sep 2004 Location: Rajahmundry-AP Posts: 532	A Star 200 should have a front disk brake. __________________ $C:\Documents and Settings\dell-pc\Desktop$ 1987 Yamaha RD-350-B 2009 Pulsar 220 DTS-Fi

07-13-2011, 03:26 PM	#5 (permalink)
Samarth 619 Moderator Join Date: Sep 2008 Location: Rajasthan Posts: 2,801	In latest news, LML are also going to: 1. have a new youthful, dynamic and attractive logo, 2. launch CRD Super Deluxe and Super Plus. Read: LML to launch CRD Super Deluxe and Super Plus, change logo

07-13-2011, 05:08 PM	#7 (permalink)
Curious Member Join Date: Nov 2009 Posts: 51	I saw brand new LML scooter 5-6 days ago, can you guys tell me which model is currently in production. or was it Star 200? if yes that thats really great, early adopters from such a small town.

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