A few days back we told you that LML is gearing up for a re-entry into the Indian two-wheeler field. The company has already introduced a scooter model in North India and is planning a new model assault in a bid to regain the position it once enjoyed in the Indian market.
The Freedom brand of commuter bikes was a great success for LML, especially in northern India. The company now plans to re-introduce the bikes in the 100-125cc segment, even a miniscule share of which should be able to bring the beleaguered bike maker back into business.
And what makes LML think that people will buy the Freedom? According to PS Choudhary, head, marketing and sales, LML, “We felt that Freedom still has an after-life simply because there is a section of satisfied consumers still using the motorcycle. We still have the old platform but the new Freedom will be a much-evolved product, which would be differently engineered with a new engine.” Mr Choudhary was talking with Financial Chronicle.
LML’s products were always good. They were stylish, reliable and mostly better than the contemporaries, especially in the scooter segment. There indeed are many people who are still using the Freedom motorcycles without trouble. The company is currently in need of money for R&D and marketing purposes and is looking for partners.
Apart from the Freedom, the company also plans to launch a brand new scooter, the retro look Star 200, which is going to be based on the PX150. The scooter is currently being exported. The scooter will be more of a lifestyle machine, and will thus be prices at a slightly higher price of around Rs. 60,000.
Pics of Star 200:






Source:
LML to launch 200 cc 4T Star scooter in 2 months @ Rs 60,000 | Rush Lane
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Guys, some of you might fondly remember Freedom as a torquey, lightweight 100cc bike which had such a short 1st gear that you used to pop up a wheelie whenever you launched it at a traffic signal. No doubt we would welcome it now. It was a motorcycle with a difference, even if it was just 100cc. Welcome back LML.
And this Star 200 is so retro, that I'm getting a feeling I'm getting back to the 90's, when I used to travel on my dad's scooter standing in the front, between his 2 knees. This scooter almost brought back the memories of my childhood in Ghaziabad.
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