Royal Enfield's center and brand identity is in making Classic Styled (1950-60's) British bikes.
The Classic 350/500 is the purest form that a Royal Enfield can be. The result is for all to see, the Classic has a waiting list of 10 months..!! A brand as strong as Royal Enfield has to stay true to its center/identity:
For a better branding perspective:
How would one like to use a toothpaste branded as "Surf"..?? (I am sure every one has a funny taste in his mouth by now). But then there are other examples like Tata which makes salt, steel, automobiles with ease. But then there are not many such examples.
Hero Honda Street
Hero Honda Joy
Hero Honda Dawn (not the current CD Dawn)
Hero Honda Ambition
Hero Honda CBZ (the classic one, though not failed miserably, but ultimately it had to be put down)


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