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Actually,the fact that Yamaha is not being able to cave in the required volume due to 100cc segment bikes is not too true.
What Hero Honda established many years back by launching the Splendour cannot be repeated by any other company in that segment.
Similarly what Bajaj established by launching the Pulsar again cannot be replicated by another company..............
Simply because they capitalized in the early four stroke market while Yamaha and TVS were still scratching their heads in wake of constructing simple 4t engines that provided both mileage and adequate power at the same time.
Now when Hero Honda promises us the mileage vehicles as its fort and TVS has chosen trackbred vehicles as its way,it obviously brings us to the other two players whose products are always finding each other in contention,Yamaha and Bajaj.
Yamaha brought many 100cc and 125cc bikes(CruxR,G5,Fazer125,Enticer,YD125,YBX) but they failed to prove what Yamaha stood for in the 2T era.
But Bajaj took the place of Yamaha soon with their Pulsar 150 and 180 models in the 4T era.The RX series were soon replace by a new name called Pulsar.
Yamaha acted to this very late,they finally moved over the 125cc barrier a couple of years back and gave the market R15 and FZ16,but then again it had flaws in long run.
1.R15,the bike which is squarely targeted at the P220,is priced too high relatively for the market and it also lacks full on styling too.What I mean to say,while a Pulsar220 looks upmarket top to bottom,the rear of the R15 looks like a commuter bike,as if from the YBX.Also at lesser price,more power and style made the P220 flaw the otherwise magnificent R15.
2.FZ16,the bike that should have been teaching the market what is an actual radical looking and feeling streetbike is and steal the fame of Pulsar 150,again came with a tad high price for the folks to purchase.So while it should have been the RX100 of the 4T era,its status is slowly becoming similar to that of Enticer,a feel good bike but highly priced.So whereas it should be competing with the Pulsar150,it ended up being priced like Pulsar180 and 220.
3.Lack of appropriate models:The Pulsar line up is a very defined line up,Pulsar135LS,Pulsar150DTSi,Pulsar180DTSi,Pulsar2 20DTSi.Customers with varied takes on biking finds a bike at Bajaj somehow.
But we are yet to find Yamaha's performance line up:
Only R15 is a genuine performer,FZ16 and Fazer are the right 150cc bikes with very wrong price,the new SZ series does holds some promise to end this though and the ideal line up would be this,
A.R15 B.FZ16 and Fazer C.SZ165(rumoured) D.SZ-R
Now there goes above the right line-up,
SZR is for the commuter loving biker,SZ165-an option,not very highly priced but still and alternative to the R15,FZ16 and Fazer-for people who wants to stand out in the 150cc crowd,R15-for the enthusiast biker.
Now,
The new face of Yamaha commuters is the YBR125 and YBR110 and it needs a promotion on parameters which can attract the commuter and frugal biking populace.The Crux is another good product that lives without significant light.
So Yamaha needs to increase its foray into the world of affordable performance and highlight its commuter based product in the light of quality and VFM offered on the premium vehicles.
I think it is all about setting the Yamaha image right in the minds of every segment of customers and biking populace in India.
Which brings me to another fact that a new market of 250cc bikes is all set to go in India,in this context Yamaha should offer a contemporary looking and performing product in this segment as well or would again be deprived of the fruits that the early birds would taste in the 250cc market.
What Hero Honda established many years back by launching the Splendour cannot be repeated by any other company in that segment.
Similarly what Bajaj established by launching the Pulsar again cannot be replicated by another company..............
Simply because they capitalized in the early four stroke market while Yamaha and TVS were still scratching their heads in wake of constructing simple 4t engines that provided both mileage and adequate power at the same time.
Now when Hero Honda promises us the mileage vehicles as its fort and TVS has chosen trackbred vehicles as its way,it obviously brings us to the other two players whose products are always finding each other in contention,Yamaha and Bajaj.
Yamaha brought many 100cc and 125cc bikes(CruxR,G5,Fazer125,Enticer,YD125,YBX) but they failed to prove what Yamaha stood for in the 2T era.
But Bajaj took the place of Yamaha soon with their Pulsar 150 and 180 models in the 4T era.The RX series were soon replace by a new name called Pulsar.
Yamaha acted to this very late,they finally moved over the 125cc barrier a couple of years back and gave the market R15 and FZ16,but then again it had flaws in long run.
1.R15,the bike which is squarely targeted at the P220,is priced too high relatively for the market and it also lacks full on styling too.What I mean to say,while a Pulsar220 looks upmarket top to bottom,the rear of the R15 looks like a commuter bike,as if from the YBX.Also at lesser price,more power and style made the P220 flaw the otherwise magnificent R15.
2.FZ16,the bike that should have been teaching the market what is an actual radical looking and feeling streetbike is and steal the fame of Pulsar 150,again came with a tad high price for the folks to purchase.So while it should have been the RX100 of the 4T era,its status is slowly becoming similar to that of Enticer,a feel good bike but highly priced.So whereas it should be competing with the Pulsar150,it ended up being priced like Pulsar180 and 220.
3.Lack of appropriate models:The Pulsar line up is a very defined line up,Pulsar135LS,Pulsar150DTSi,Pulsar180DTSi,Pulsar2 20DTSi.Customers with varied takes on biking finds a bike at Bajaj somehow.
But we are yet to find Yamaha's performance line up:
Only R15 is a genuine performer,FZ16 and Fazer are the right 150cc bikes with very wrong price,the new SZ series does holds some promise to end this though and the ideal line up would be this,
A.R15 B.FZ16 and Fazer C.SZ165(rumoured) D.SZ-R
Now there goes above the right line-up,
SZR is for the commuter loving biker,SZ165-an option,not very highly priced but still and alternative to the R15,FZ16 and Fazer-for people who wants to stand out in the 150cc crowd,R15-for the enthusiast biker.
Now,
The new face of Yamaha commuters is the YBR125 and YBR110 and it needs a promotion on parameters which can attract the commuter and frugal biking populace.The Crux is another good product that lives without significant light.
So Yamaha needs to increase its foray into the world of affordable performance and highlight its commuter based product in the light of quality and VFM offered on the premium vehicles.
I think it is all about setting the Yamaha image right in the minds of every segment of customers and biking populace in India.
Which brings me to another fact that a new market of 250cc bikes is all set to go in India,in this context Yamaha should offer a contemporary looking and performing product in this segment as well or would again be deprived of the fruits that the early birds would taste in the 250cc market.
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