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With TVS behind, Honda looks forward to beat Bajaj.
With TVS behind, Honda looks forward to beat Bajaj.
MUMBAI: After overtaking TVS Motor in January, Honda has now trained its sights on Bajaj Auto (BAL), with February sales of the Japanese two-wheeler giant's Indian operations just 7,000 units short of the Pune-headquartered company.
While BAL's sales in the second month of the year at 2.04 lakh units have barely moved from 2.02 lakh units in January, Honda Motorcycle & Scooter India (HMSI) has recorded an 11.2% sales growth in February over the previous month at 1.97 lakh units. For the 11-month period between April and February, however, BAL is well ahead, by some 5.73 lakh units, compared with HMSI's 1.783 million.
That gap could, however, narrow significantly, with HMSI now counting on a debut in the entrylevel motorbike segment to take on BAL. "Without a mass motorcycle, we are No. 3; with the launch of the Yuga 110cc in May-end this year, we will be very close to No. 2," says NK Rattan, HMSI's VP for sales, marketing, planning & corporate affairs (at the time of writing Rattan had put in his papers at HMSI with March 10 as his last day).
The Yuga, which will have a couple of variants, is expected to be priced competitively at Rs 40,000-42,000. Hero MotoCorp dominates the mass segment, which accounts for a fifth of the total two-wheeler market, with the CD Dawn priced at Rs 36,000 (ex-showroom Delhi).
BAL's entry-level product is the Boxer 150cc - it has a 100cc model, too, but that is only for exports - that retails at around Rs 42,000. HMSI's lowest-priced motorcycle in India currently is the CB Twister at just under Rs 44,000. If Bajaj Auto MD Rajiv Bajaj is worried, he isn't showing it.
Source: With TVS behind it, Honda looks to wrest No. 2 spot in two-wheelers from Bajaj - The Economic Times
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The new plants, demand for more and more scooters, recent updating of the Dio, release of CBR150R, etc. all support this particular news. It seems Honda have created news in almost every segment below 250cc recently...
Bajaj also has a lot going on with the 200 Twins & the yet to be recognized Boxer 150, which might give it better profitability and reputation too, but maybe not exactly "sales numbers".
So yes, either sad or happy, but Honda might just grab hold the No. 2 position soon, with Dream Yuga being the Trump card here. Who is more profitable is a totally another matter though.
MUMBAI: After overtaking TVS Motor in January, Honda has now trained its sights on Bajaj Auto (BAL), with February sales of the Japanese two-wheeler giant's Indian operations just 7,000 units short of the Pune-headquartered company.
While BAL's sales in the second month of the year at 2.04 lakh units have barely moved from 2.02 lakh units in January, Honda Motorcycle & Scooter India (HMSI) has recorded an 11.2% sales growth in February over the previous month at 1.97 lakh units. For the 11-month period between April and February, however, BAL is well ahead, by some 5.73 lakh units, compared with HMSI's 1.783 million.
That gap could, however, narrow significantly, with HMSI now counting on a debut in the entrylevel motorbike segment to take on BAL. "Without a mass motorcycle, we are No. 3; with the launch of the Yuga 110cc in May-end this year, we will be very close to No. 2," says NK Rattan, HMSI's VP for sales, marketing, planning & corporate affairs (at the time of writing Rattan had put in his papers at HMSI with March 10 as his last day).
The Yuga, which will have a couple of variants, is expected to be priced competitively at Rs 40,000-42,000. Hero MotoCorp dominates the mass segment, which accounts for a fifth of the total two-wheeler market, with the CD Dawn priced at Rs 36,000 (ex-showroom Delhi).
BAL's entry-level product is the Boxer 150cc - it has a 100cc model, too, but that is only for exports - that retails at around Rs 42,000. HMSI's lowest-priced motorcycle in India currently is the CB Twister at just under Rs 44,000. If Bajaj Auto MD Rajiv Bajaj is worried, he isn't showing it.
Source: With TVS behind it, Honda looks to wrest No. 2 spot in two-wheelers from Bajaj - The Economic Times
--
The new plants, demand for more and more scooters, recent updating of the Dio, release of CBR150R, etc. all support this particular news. It seems Honda have created news in almost every segment below 250cc recently...
Bajaj also has a lot going on with the 200 Twins & the yet to be recognized Boxer 150, which might give it better profitability and reputation too, but maybe not exactly "sales numbers".
So yes, either sad or happy, but Honda might just grab hold the No. 2 position soon, with Dream Yuga being the Trump card here. Who is more profitable is a totally another matter though.
lol.. he was saying something about Honda wanting to dethrone Bajaj with "a bike in the range of 40k - 45k, with the name starting with the letter "Y" " i thought he was just kidding, but this turned out to be true... 
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