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Targeting top slot, TVS gears up for series of launches

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  • Targeting top slot, TVS gears up for series of launches

    Source: ET
    After crashing out of the top three in the Indian two-wheeler market, Chennai based TVS Motor Company is working on a slew of new products to regain ground lost to Honda Motorcycle and Scooters India and Bajaj Auto.
    TVS Motor is investing Rs 300-400 crore on product development and refreshing the current range. The company's engineers are working on two ground-up engine and product platforms. TVS will roll out six new products, including bigger bikes in the 200-250 cc categories. These products are likely to get to market in 2014-15.
    Confirming the developments, Vinay Harne, president NPI, TVS Motor Company said: "Currently we produce only up to 180 cc and below; we will be entering the bigger bikes segment. There is a trend of moving towards bigger bikes; while the numbers are small, the growth is quite high."
    While the company is mum on the exact engine configurations, one engine family will be used across the existing product range; and another will go beyond 200 cc and perhaps even beyond 250 cc. When questioned on a specific engine category of 250 cc, Harne said: "Yeah sure that range and then bigger ones."
    The smaller engine is expected to deliver 20% lower CO2 emission and improved fuel efficiency. The bigger performance-oriented engines will meet Euro V emission norms to appeal to consumers in international markets.
    TVS has worked with international engine specialists like AVL and Ricardo to develop these new engines.
    The two key areas where TVS has focused on over the past three years are automatic transmission technology and hybrid technology, which were showcased at the New Delhi Auto Expo. On both these fronts, the company is moving ahead with beta versions for trials that should commence by September.
    Meantime, TVS' R&D team is working overtime to take to production a concept hybrid scooter called Qube. The scooter is likely to be priced at 55,000 to 60,000, which is at least a 30% premium over the existing automatic scooter range.
    "We have done a lot of things to reduce costs-used cost-effective material, reduced weight, adopted a low-cost manufacturing process, and the whole controller is locally developed," said Harne.
    While all these new products will take 18 months to hit the market, for the current fiscal, TVS Motor Company has lined two new motorcycles and a scooter in a bid to claw back some lost share. In fiscal 2012, TVS' market share in two-wheelers had dropped by a percentage point to 14%, allowing Honda Motorcycle to overtake it with a 15% share. Bajaj has a 19% slice and Hero MotoCorp leads with 45%.
    Umesh Karne, an auto analyst with BRICS Securities, says the new products will help the company carve out a niche in hybrid scooters and bigger bikes, although the real challenge lies in the mass market.
    "While these new products will definitely help the company build decent volumes, it will be a huge challenge to take on the might of Honda," said Karne.


    Time to rejoice guys, as TVS is coming with higher capacity engines. All is well with TVS

  • #2
    News Approved
    Advice is a form of nostalgia.
    Dispensing it is a way of fishing the past from the disposal, wiping it off, painting over the ugly parts and recycling it for more than it's worth.

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    • #3
      Finally some news from TVS
      Apache RTR 180 2011 | Honda Activa 2010 | CBZ Xtreme 2010 (1 month) |Apache 160 FI 2009-2010
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      • #4
        Originally posted by s_hari View Post
        "Currently we produce only up to 180 cc and below; we will be entering the bigger bikes segment. There is a trend of moving towards bigger bikes; while the numbers are small, the growth is quite high."

        While the company is mum on the exact engine configurations, one engine family will be used across the existing product range; and another will go beyond 200 cc and perhaps even beyond 250 cc. When questioned on a specific engine category of 250 cc, Harne said: "Yeah sure that range and then bigger ones."

        Great news.

        Looks like it took the "NS" to make TVS realize the potential above 180 cc. Better late than never.



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        • #5
          Great News... Racing Throttle Responce getting better & better...

          Waiting for 200cc & 220 cc Bikes from TVS ....


          DNA unleashed Hahaha
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          • #6
            1. By 2014, KTM Duke 350 family will be out. So watch out TVS
            2. They need to replace the Flame. Quickly. This time they can use twinspark technology as well. Oh and it needs mono suspension and 5 gears.
            3. Scooter ? I hope they are launching their awesome step-throughs (110cc, 125cc and 150cc) in Indian market. It will be without competition and can be a saving grace for TVS.
            Currently without a vehicle. Uber App and Bangalore Metro serving all my travel needs.

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            • #7
              What were they doing all this while then? In 3 years time Honda would further move up the ladder and leave a larger gap between the two brands. They shouldve been doing this when the last gen 180 dropped in. By 2015, the battle would have moved on from 200 to sub 400cc too
              Got a $5 head? Get a $5 helmet.

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              • #8
                now, THIS is what we call as good news.

                but

                200-250 CC category bikes by 2014-15 ... , its too damn late. we are in 2012. ...2 to 3 years late and if project developments get delayed. ?? better to get the bike designed by some external firm with those 300-400 crores and launch a product next year.

                by that time rivals will be up with there 350 CC bikes.

                i fear if it will be a case of "too little too late"

                hurry up TVS !!!


                Originally posted by MHG View Post
                This time they can use twinspark technology as well.


                twin spark technology is with BAL by patent ownership.
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                • #9
                  Originally posted by princesirohi View Post

                  twin spark technology is with BAL by patent ownership.
                  And Bajaj had sued TVS for using it with diffrent name CC-VTi.
                  ***Correct me if I am wrong :)

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                  • #10
                    Dreams are on!

                    Way to go TVS! But expected the release to be in this year, damn, have to wait 2 years still. Think it'll be too late!
                    The limiter kicks in @11,500 rpm just within a second after the first shift..And, that's where the fun begins !! ;)

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                    • #11
                      I'm sure TVS is doing too little, too late. I mean by 2014-15, you can only imagine that Honda, Yamaha & Bajaj will practically leave nothing for TVS in 200+cc segment. Especially Bajaj with their aggressive pricing & twin brand attack (KTM & Pulsar) will be handful for the Japs, leave alone TVS & Hero. Atleast for the moment, Suzuki doesn't seem to be too interested in 150+ segment. Not to forget, Hero will also have tough time even with EBR's tech in penetrating this segment.
                      Last edited by vrugonnab; 06-26-2012, 11:20 PM.
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                      • #12
                        Originally posted by princesirohi View Post
                        twin spark technology is with BAL by patent ownership.
                        Originally posted by ZMAtic View Post
                        And Bajaj had sued TVS for using it with diffrent name CC-VTi.
                        Yeah but court ruled case in TVS' favor if I remember right.
                        Currently without a vehicle. Uber App and Bangalore Metro serving all my travel needs.

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                        • #13
                          I still haven't got the point as to why they are building engines for the bigger bike ground up when they can amalgamate the awesome engines from the RTR 250 fx and/or RTR 400fx in a perimeter beam frame and launch earlier???

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                          • #14
                            Originally posted by vrugonnab View Post
                            I'm sure TVS is doing too little, too late. I mean by 2014-15, you can only imagine that Honda, Yamaha & Bajaj will practically leave nothing for TVS in 200+cc segment. Especially Bajaj with their aggressive pricing & twin brand attack (KTM & Pulsar) will be handful for the Japs, leave alone TVS & Hero. Atleast for the moment, Suzuki doesn't seem to be too interested in 150+ segment. Not to forget, Hero will also have tough time even with EBR's tech in penetrating this segment.
                            +1 i dont think it will do anygood for the company if they are planing to launch it by next year unless they do it now .... there is a large boon in 200cc+ in the market.... all thanks to honda and bajaj / ktm and mahidra did the sam thing with its mojo.... high expectation.... but no reaults yet... hope tvs dont do the same
                            Respect riding? then respect rules!!! be safe...

                            sigpic

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                            • #15
                              Originally posted by Vignesh vnktrmn View Post
                              I still haven't got the point as to why they are building engines for the bigger bike ground up when they can amalgamate the awesome engines from the RTR 250 fx and/or RTR 400fx in a perimeter beam frame and launch earlier???
                              +1 to that. RTR 250FX and RTR 400FX need to be homologated for road use. They can bring those bikes directly or maybe in full sports fairing body showcasing true racing character of TVS.
                              Currently without a vehicle. Uber App and Bangalore Metro serving all my travel needs.

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