this two changes will prove wrong for them, I hope so!
non linear characteristics of price change tells that, price changes are more motivated by strategy than inflation and suffering INR.
they decided to make maximum money from more sellable bikes.

I don't think the middle class enthusiast is even a consideration at this price point. This is going to be a rich boy's toy.
I would hate to see this bike being wasted in the hands of posers. I just hope there exists an elite few who have the money, riding skill and the cohones to ride a superb precision cornering machine like this the way its meant to be ridden on a track!

what about daytona 675 ?? isnt it coming that R version is pricier

1: There is no such thing as a wind blast gauge. Period.

On the road prices Mumbai. Got this message from a friend.

Bonneville 5.7 Lakhs > On the Road Mumbai-6.6 Lakhs

Bonneville T100 6.6L > 7.65L

Thruxton 6.7L > 7.77L

Triumph might have studied the 'Dhoom fetish' of the Indian market and thought that they could get sales even with high prices. I also think they over estimated the middle class enthusiast and thought that the enthusiasts would still buy their bike by stretching their budgets as they're cheaper than the liter class

+1 to the perspective, superbly argued. The "Sir" is an appellation of courtesy usually observed in earlier times for such discussions. It instantly removes tendencies towards rude and ungentlemanly language and helps keep the debate on an intellectually stimulating plane.

There are, in my reading, only two reasons for the admittedly strange pricing of the Daytona. I am speculating these reasons as a guess, namely:

A) Triumph wants to pitch it as a premium performance bike ergo the premium price based on aspirational values of the brand and associated product. It hopes to make super profits on the bike and in doing so, balance the margin losses suffered on other models. In this, Triumph protects its branding philosophy much like Apple does in fones and will not cater to the hoi polloi as a matter of principle. It does not believe in commoditization of the niche occupied by Daytona. And indeed, this is the concept(brand values and philosophy) which is going to hit Triumph very hard if and when it contemplates a 250cc bike, as has been spoken about in the websphere. More on this later.

B) There is/are some issues about differential rates of customs duty on the parts mix making up the Daytona kit. Which parts are sourced from Thailand and which from Hinckley? As an analogy, I remember a case of some years vintage regarding the gearbox of the humble Maruti 800. The tech for this critical item was not given by Suzuki to Maruti on the then cogent grounds that India did not have the scope to absorb the tech and translate it into a finished product as per Suzuki's standards. Therefore, a time came when the entire car was manufactured in India barring the gearbox which was imported in its entirety, as an assembly, from Japan. This issue was a major bone of contention in the JV and the source of much irritation and resentment in the relationship as, with time and increased industrialisation, India did come to possess the ability to manufacture the GB. But the tech was still withheld leading to a suspicion that Suzuki was purposely using it as a lever to prevent Maruti from breaking free of the dependency. Ultimately, the tech was given and Maruti started manufacturing the gearbox too. However, before it was, the price of the car was quite higher than what it should been only on account of the import duties levied on the major assembly i.e. gearbox. Some such issue seems to prevail in the Daytona R case too in a different manner wherein, certain critical parts/sub-assemblies are manufactured in Hinckley and others in Thailand and the whole kit is then sent to India. Naturally, only the parts made in Thailand would enjoy the FTA benefits while the others would be taxed higher.

I personally do not subscribe to Case A simply because the volumes do not justify the sticker shock; at the launched price, there simply won't be enough numbers of Daytonas sold for the equilibrium point to be reached. The company is highly professional in its operations and would be fully aware of the backlash from the market (and here, the worst scenario is present - brand new, Third World, emerging economy, price-critical entry market of highly aware prospects)were it to announce this high a price at launch itself. This negative reaction is already evident from various posts on this thread alone, leave aside other fora on and off the internet. The company is definitely not intent on suicide as is witnessed in the methodical manner of its entry into India vis-a-vis that of Ducati. Now that the initial reaction is anything but positive, much brainstorming would be going on at Triumph HQ to re-think the Daytona R itself as an initial offering and substitute it with the standard Daytona.

I personally believe in Case B especially considering the hi-end components of the Daytona R. Who knows, the parts may well be imported into Thailand, layered with Thai duties which are then passed on to India. A case in point is just one part - the intake valve. Which in the D-R is made of titanium which is extremely difficult to work on (I know that with my interest in aviation and aerospace tech). If it is not produced in Thailand and imported from Hinckley, duties rise, ipso facto costs to manufacturer rise, ergo price to customer rises. There may be some other such parts too like the Ohlins setup etc which cause a jump on the costs and the price.



Yes, most definitely, they will get a very rude shock while accepting bookings and I anticipate the D-R being pulled for the std D. Fingers crossed, eh

Yes, most definitely, they will get a very rude shock while accepting bookings and I anticipate the D-R being pulled for the std D. Fingers crossed, eh