• News
    • News From India
    • News From Abroad
  • Features
    • Features
    • #100Motorcycles
  • Reviews
    • xBhp Official Reviews
    • Ownership Experiences
  • Forums
    • Who Are You
    • Travelogues
    • Help Me
    • Motorcycle Ownership Experiences
    • What Bike
    • Do It Yourself
    • Classifieds
  • Videos
  • Roadtrips
    • xBhp Official Roadtrips
    • #CEATxPlorer
    • #xBhpJKSmartRides
  • Machines
    • Motorcycles
    • Electric
    • Cars
    • Trikes
    • Scooters
    • Bicycles
  • Magazine
    • Read on Magzter
    • Submit an Article
    • xBhp Past Issues
  • Shop
    • xBhp X Axor Helmets
    • xBhp Print Magazine
    • xBhp T-shirts
  • Register
  • Follow Us
    • instagram
    • x
    • facebook
    • Youtube
  • #roadTripUnited
    • roadTripUnited 2018
    • roadTripUnited 2021
    • roadTripUnited 2022
    • roadTripUnited 2025
  • MotoSport
    • Racing
  • MotoVilla
  • I, THE BIKER
xBhp.com
Axor

Since '02 xBhp is different things to different people. From a close knit national community of bikers to India's only motorcycling lifestyle magazine and a place to make like-minded biker friends. Join us

Axor
Magazine
Castrol

Scan – see – think – act.

Our Partner

  • News
    • News From India
      Yamaha Track Day Experience in Gurugram

      Yamaha Track Day Experience in Gurugram

      Oben Rorr EVO launched at an Introductory Price of ₹99,999

      Oben Rorr EVO launched at an Introductory Price of ₹99,999

      QJ Motor India announces 2026 SRV 300 2.0 Custom Cruiser

      QJ Motor India announces 2026 SRV 300 2.0 Custom Cruiser

      Keeway India Introduces a new Yellow Color with the 2026 V302C

      Keeway India Introduces a new Yellow Color with the 2026 V302C

    • News From Abroad
      TVS Apache Racing Experience debuts in Nepal

      TVS Apache Racing Experience debuts in Nepal

      Aprilia launches the new RSV4 X

      Aprilia launches the new RSV4 X

      Ultraviolette takes India global with the launch of the F77 in Europe

      Ultraviolette takes India global with the launch of the F77 in Europe

      Eurogrip marks entry into USA two-wheeler tyre market

      Eurogrip marks entry into USA two-wheeler tyre market

  • Features
    • Features
      How Unpaid Traffic Challans Can Quietly Complicate Your Used Car Purchase in Bihar

      How Unpaid Traffic Challans Can Quietly Complicate Your Used Car Purchase in Bihar

      Falcon’s Newest Talons | MRF Steel Brace

      Falcon’s Newest Talons | MRF Steel Brace

      Holi Celebrations with Youth Riderz Club

      Holi Celebrations with Youth Riderz Club

      Riders Fest 6.0 at Neemrana with the BE 6

      Riders Fest 6.0 at Neemrana with the BE 6

    • #100Motorcycles
      WATCH: The First Superbike: Honda CB 750

      WATCH: The First Superbike: Honda CB 750

      Bike 26: Ducati Diavel Carbon

      Bike 26: Ducati Diavel Carbon

      Bike 25: Royal Enfield Diesel Bullet

      Bike 25: Royal Enfield Diesel Bullet

      Bike 24: Mahindra Mojo

      Bike 24: Mahindra Mojo

  • Reviews
    • xBhp Official Reviews
      Yamaha Aerox E First Ride Review

      Yamaha Aerox E First Ride Review

      Yamaha EC-06 First Ride Review – Worthy of being called a Yamaha?

      Yamaha EC-06 First Ride Review – Worthy of being called a Yamaha?

      Suzuki e-Access :: Away from the rat-race

      Suzuki e-Access :: Away from the rat-race

      Aprilia Tuono 457 :: Noale’s Streak Continues!

      Aprilia Tuono 457 :: Noale’s Streak Continues!

    • Ownership Experiences
      Mahindra Thar Ownership Experience: Living with the legend

      Mahindra Thar Ownership Experience: Living with the legend

      Bajaj Pulsar 220 DTSI Owner Reviews

      Bajaj Pulsar 220 DTSI Owner Reviews

      Bajaj Pulsar 200 NS Ownership Review

      Bajaj Pulsar 200 NS Ownership Review

  • Forums
    • Who Are You
    • Travelogues
    • Help Me
    • Motorcycle Ownership Experiences
    • What Bike
    • Do It Yourself
    • Classifieds
  • Videos
    6,000 km | 6 Months | TVS Jupiter 110cc long-term review

    6,000 km | 6 Months | TVS Jupiter 110cc long-term review

    Egypt on a motorcycle! #AfricaOnApache

    Egypt on a motorcycle! #AfricaOnApache

    Taking the BMW M340i Around India! #roadTripUnited2025

    Taking the BMW M340i Around India! #roadTripUnited2025

    SJOBA Rally 2025 with CEAT Tyres!

    SJOBA Rally 2025 with CEAT Tyres!

    Indian Motorcycles Challenger... One of the best cruisers money can buy?

    Indian Motorcycles Challenger... One of the best cruisers money can buy?

  • Roadtrips
    • xBhp Official Roadtrips
    • #CEATxPlorer
    • #xBhpJKSmartRides
  • Machines
    • Motorcycles
    • Electric
    • Cars
    • Trikes
    • Scooters
    • Bicycles
  • Magazine
    • Read on Magzter
    • Submit an Article
    • xBhp Past Issues
  • Shop
    • xBhp X Axor Helmets
    • xBhp Print Magazine
    • xBhp T-shirts
  • Register
  • Follow Us
    • instagram
    • x
    • facebook
    • Youtube
  • #roadTripUnited
    • roadTripUnited 2018
    • roadTripUnited 2021
    • roadTripUnited 2022
    • roadTripUnited 2025
  • MotoSport
    • Racing
      #tRacingTheRoots : A 4000 kms ode to racing in India: Episode 2

      #tRacingTheRoots : A 4000 kms ode to racing in India: Episode 2

      #tRacingTheRoots : A 4000 kms ode to racing in India: Episode 1

      #tRacingTheRoots : A 4000 kms ode to racing in India: Episode 1

      WATCH: Team #xBhpRacing Redux! Our second outing at the #FestivalOfSpeed

      WATCH: Team #xBhpRacing Redux! Our second outing at the #FestivalOfSpeed

      Tête-à-Tête with the 3 racers of Team #xBhpRacing

      Tête-à-Tête with the 3 racers of Team #xBhpRacing

  • MotoVilla
  • I, THE BIKER
Hero Ropes In Le Masson As Head Of Global Product Planning
Home
News

Hero Ropes In Le Masson As Head Of Global Product Planning

June 3rd, 2016 NewsReaper News comments

Facebook Twitter Pinterest WhatsApp

Hero MotoCorp Ltd (HMCL), the world’s largest two-wheeler manufacturer, today further augmented its Senior Leadership Team with the appointment of Malo Le Masson as the Head of ‘Global Product Planning’.

Malo, formerly with Infiniti Premium car Brand (Nissan Motor Company), will spearhead Hero’s entire product planning for its global markets, including the domestic market in India. The appointment of Malo, close on the heels of Hero MotoCorp making its Centre of Innovation and Technology (CIT) in Jaipur operational, significantly ramps-up its newly-created function of ‘Global Product Planning’.

The current ‘Product Strategy’ team at Hero has done a commendable job in laying the initial foundation of this function, and this team has now been merged with the new entity to create a world class ‘Global Product Planning’ function.

Malo Le Masson joins Hero MotoCorp from Infiniti Motor Company – Hong Kong, where he was the Global Head of Product Long Term Strategy since 2013. Prior to that, Malo had been associated with the Nissan Motor Company, engaged in various projects and product planning roles at Global as well as European level. Over the years, he has acquired expertise in Project Management, Competitive Analysis, Strategy Analysis, Business Planning, Market Analysis Pricing, Product Marketing and Electric Vehicles Engineering.

Pawan Munjal, Chairman, Managing Director and CEO, Hero MotoCorp, said, “We are taking giant strides in our journey towards becoming a truly global company, and with the appointment of Malo in this core function, we have taken a decisive step towards aligning our future product development to our overall corporate strategy. With his extensive global experience and varied expertise, I’m sure Malo will take our global product planning into the next logical level in delivering technologically superior products for our customers across geographies.”

Malo has an Engineering diploma from ENIT (National Engineering School of Tarbes, France) and also a Masters in Fluid Dynamics from Aix-Marseille, France. He is accredited with the Concept of the new generation Nissan Micra to be presented later this year, along with the development and launch of the Nissan Juke and Nissan Leaf in Europe, as well as management of the entire B platform Nissan cars for Europe. He was defining and aligning the new Infiniti products to its brand values prior to joining HMCL.

Hero MotoCorp has recently attracted a series of high profile senior global experts, including its CTO Dr. Markus Braunsperger, who joined Hero after being in senior positions at BMW, Germany for 25 years

Wordpress-Discuss-button

  • Tags
  • hero motocorp
Facebook Twitter Pinterest WhatsApp

NewsReaper

Related Posts

Yamaha Track Day Experience in Gurugram News

Yamaha Track Day Experience in Gurugram

Oben Rorr EVO launched at an Introductory Price of ₹99,999 News

Oben Rorr EVO launched at an Introductory Price of ₹99,999

QJ Motor India announces 2026 SRV 300 2.0 Custom Cruiser News

QJ Motor India announces 2026 SRV 300 2.0 Custom Cruiser

Facebook Comments

xBhp Merchandise
  • Apr-May'26 Apr-May'26 ₹125.00
  • Feb-Mar'26 Feb-Mar'26 ₹125.00
  • Dec'25-Jan'26 Issue | Collectors' Edition | Africa on Apache Dec'25-Jan'26 Issue | Collectors' Edition | Africa on Apache ₹150.00
  • Oct-Nov'25 Issue Oct-Nov'25 Issue ₹125.00
  • xBhp/Axor Bionic xBhp/Axor Bionic ₹6,500.00
  • Aug-Sep'25 Issue Aug-Sep'25 Issue ₹125.00
  • June-July'25 Issue June-July'25 Issue ₹125.00
  • #roadTripUnited2025 Collector's Edition - Read/Download for Free! #roadTripUnited2025 Collector's Edition - Read/Download for Free! ₹125.00
Latest Videos
6,000 km | 6 Months | TVS Jupiter 110cc long-term review

6,000 km | 6 Months | TVS Jupiter 110cc long-term review

Egypt on a motorcycle! #AfricaOnApache

Egypt on a motorcycle! #AfricaOnApache

Taking the BMW M340i Around India! #roadTripUnited2025

Taking the BMW M340i Around India! #roadTripUnited2025

SJOBA Rally 2025 with CEAT Tyres!

SJOBA Rally 2025 with CEAT Tyres!

Indian Motorcycles Challenger... One of the best cruisers money can buy?

Indian Motorcycles Challenger... One of the best cruisers money can buy?

Bike Reviews
Yamaha Aerox E First Ride Review

Yamaha Aerox E First Ride Review

Yamaha EC-06 First Ride Review – Worthy of being called a Yamaha?

Yamaha EC-06 First Ride Review – Worthy of being called a Yamaha?

Suzuki e-Access :: Away from the rat-race

Suzuki e-Access :: Away from the rat-race

Aprilia Tuono 457 :: Noale’s Streak Continues!

Aprilia Tuono 457 :: Noale’s Streak Continues!

2024 TVS Apache RR 310 Ridden

2024 TVS Apache RR 310 Ridden

TVS Jupiter 110: Redefining the Daily Commute

TVS Jupiter 110: Redefining the Daily Commute

Yezdi Adventure :: Name of the Game

Yezdi Adventure :: Name of the Game

Ultraviolette F77 Mach 2 :: Requesting Permission for Flyby!

Ultraviolette F77 Mach 2 :: Requesting Permission for Flyby!

Pulsar NS 400 Z First Ride Review

Pulsar NS 400 Z First Ride Review

  • Home
  • About
  • Contact
  • Shop
  • Forums
  • Shipping Policy
  • Return Policy
  • Privacy Policy
  • T & C
  • Back to top
logo

Since '02 xBhp is different things to different people. From a close knit national community of bikers to India's only motorcycling lifestyle magazine and a place to make like minded biker friends.

Axor
Castrol

Our Partner

Rynox
© xBhp.com 2025. All rights reserved.
Designed by xBhp