In a bid to build up a global community of motorcyclists, BMW Motorrad has partnered with Rever, a social media mapping app to help riders discover the best roads around the world, create custom routes and sharing their riding experiences on social media.
The free Rever app, available for iOS and Android works in conjunction with the Rever website. Since its launch in 2015, Rever users have tracked millions of miles on motorcycle rides in 119 countries around the world.
Heiner Faust, Vice President Sales and Marketing of BMW Motorrad said,
“We see the future of motorcycling as a connected experience, one that has riders using the latest technology to enhance their rides and allow others to share their passion for riding. Rever is offering a very promising mobile technology in our industry and we are very excited about the future business potential we see together with Rever.”
Justin Bradshaw, Co-Founder of Rever said,
“Motorcyclists are extremely passionate, adventurous people. But we’ve lacked a motorcycle specific environment to share our passions, experiences and ideas. Working with BMW, we will bring innovative technology to the fore and make the entire motorcycle riding experience more accessible, more rewarding and more connected.”
Premium memberships on Rever include additional features such as exclusive access to Butler Maps’ road recommendations, custom safety alerts and more. Rever is based in Eagle, Colorado and was founded in 2015 by motorcycle industry and technology veterans.
Mark Roebke, Rever’s CEO and Co-Founder adds: “We are really excited to be incorporating new technology to enhance riding experience and grow the enthusiasm for motorcycling around the world.”
It will be interesting to see how something of this sort can be integrated with BMW’s Head-up display helmet.
