Dorna Sports, the commercial rights holder for the motorcycling sport of MotoGP has chosen TATA Communications as the exclusive video distribution partner for the FIM MotoGP World Championship and the Motul FIM Superbike World Championship (WorldSBK). Great to see a Telecom company from India emerged to be a part of the global broadcast partner for motorcycle racing with Dorna.
Through the partnership with Dorna, TATA will be distributing the racing event’s action from five continents to over 80 media partners, reaching over 200 million households, using its global super fibre and satellite network. Tata Communications’s Media Ecosystem technology enables Dorna to collaborate several innovation projects such as low-latency, Ultra-High Definition (UHD), 360 degrees live OOT video feeds, remote production and High-Dynamic Range (HDR) imaging. The TATA ecosystem technology will sync the video feeds from any location to any device seamlessly by combining the traditional video contribution services and IP connectivity in a global cloud-based platform.
To deliver the high-quality racing content across different platforms, TATA’s global superfast network will be placed in all the MotoGP locations which will double the current distribution capacity and boost the video feeds, footage, 360 degree onboard cameras, and commentary. The world’s largest subsea fibre network of its kind, creating a fully-converged, end-to-end solutions, cloud and connectivity services enables the remote operations faster than before from a newly-built media hub in Barcelona, Spain for Dorna. Existing media partners of Dorna will also use the TATA communications’ network for their global live video delivery from the circuits.
Manel Arroyo, Managing Director at Dorna Sports: “This partnership with Tata Communications represents a new, exciting step in how we manage the distribution of each race to our broadcast partners worldwide. We will use the company’s global media, connectivity and cloud capabilities to bring together the different parts of our broadcast operations. This, coupled with Tata Communications’ experience in the high-pressure world of motorsports, will strengthen our ability to give MotoGP™ and WorldSBK fans the high-quality, exhilarating viewing experiences they crave.”
Brian Morris, Vice President and General Manager, Global Media and Entertainment Services at Tata Communications: “There is a huge opportunity for sports to bring fans closer to the action through technologies such as UHD and live OTT video. Yet, all these innovations rely on global superfast connectivity over fibre. We look forward to working with Dorna to bring the excitement of each race of the 2017 season to people around the world, and exploring together new services to quench fans’ thirst for more immersive racing experiences in the future.”
Source: MotoGP.com
