Honda Active ranked No.1 in the total unit sales report of 2016-17. From 2013 to 2016 Hero Splendor was holding this title and Honda was giving close competition every year. With the increase of scooter buyers not only in the urban cities but also in the rural towns, Honda Activa has gained the first position as the largest selling two-wheeler in India market.
The overall sales of the motorcycles like Splendor, Passion, CB Shine are high in terms of total units from all the manufacturers, but the growth rate of the scooters has jumped 3 times in the last 3 years.
Celebrating this feat, Mr. Minoru Kato (President & CEO, Honda Motorcycle & Scooter India Pvt. Ltd.) rolled out the landmark 1,50,00,000th Activa from the assembly line of Honda’s scooter only plant in Gujarat.
Thanking customers and sharing how Honda’s iconic Activa has changed the way Indians ride to fulfill their dreams, Mr. Minoru Kato, President & CEO, Honda Motorcycle & Scooter India Pvt. Ltd. said, “Globally developing markets similar to India, especially Thailand and Indonesia have already shifted to scooterization. Now, India is getting scooterized like never before. In just 7 years, scooter segment contribution to the total industry has doubled from 16% (in 2009-10) to 32% (in 2016-17). And leading this trend is Activa which single-handedly re-activated the declining scooter segment way back in 2001 & become the Number One selling two-wheeler both in India and the World! Honda believes that there is huge future potential for scooterization, more so in tier-II and tier-III towns. The trust of Indian families has already made Activa the first scooter in the history of Indian two-wheeler industry to cross 1.5 crore customers landmark.”
Elaborating on the reason of the success of Activa, Mr. Yadvinder Singh Guleria, Senior Vice President – Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. said, “Activa’s phenomenal success and market leadership is in its continuous evolution ahead of times. In 2001, Activa was launched with CLIC mechanism, tyres with patented tuff-up tube, full metal body powered by the automatic 102cc engine. In 2009, it became industry’s first scooter to come with Combi-Brake System with Equalizer (nearly a decade before CBS is set to be mandatory in two-wheelers by 2019), a bigger and more powerful 110cc engine, convenience of tubeless tyres and completely new design. By 2013, the Activa’s heart got powered by the Honda Eco Technology (HET) which took its mileage in the league of commuter motorcycles. In 2015, the third generation Activa 3G became more stylish. 2017 saw the birth of more stylish BS-IV and AHO Activa 4G with convenient mobile charging port. Backed by Increasing customer demand cutting across all ages, genders and geographies; we are confident that Activa will continue to grow as the No. 1 choice of India.”
