Mahindra Two-Wheelers is planning to introduce Peugeot Scooters in India. The company will be placing the premium French scooter against Piaggio Vespa in India. In 2015, Mahindra acquired majority stake in Peugeot Motocycles (PMTC), part of the Euro 54 billion PSA Group based in France.

Mahindra Two-Wheelers is in a process of combining the operations between Mahindra Two-Wheelers and Peugeot Motorcycles (PMTC).

Pawan Goenka, executive director of M&M, said,
“We can look at PMTC products coming into India, which we are working on right now. We will look at sourcing, synergy between PMTC and Mahindra 2W. Peugeot is a very strong brand a company that is currently not doing very well, but a company in which we see tremendous potential to come to find the value they bring to our two-wheeler business and to create that value.”

Mahinda Two-Wheelers acquired 51% stake in Peugeot Motorcycles. Peugeot Scooters offers one of the most comprehensive range of scooters and mopeds, from 50cc to 400cc, including the successful three wheeled scooter – Metropolis, in the European market.

Mahindra is also reported to position their Peugeot scooters against Piaggio Vespa in India, as they both go head-to-head in the European markets. For India, Piaggio has in fact cut the prices of Vespa scooters to less than half of what they are in Europe and If Mahindra wants to attract buyers, they might have to follow similar strategy to place their scooters well in Indian two-wheeler space.