Hero MotoCorp launched the New Glamour in Argentina. It is the first-ever global product launch by Hero outside of India. In the Central & South American market the new glamour is called ‘Ignitor’. Hero has made soccer legend Diego Simeone as the brand ambassador. After Tiger Woods, Simeone is the second global sports icons who has been signed with Hero as brand ambassador. With the entry in Argentina, Hero has a global expansion plans to widen its market potential and global presence.
Hero has introduced Hunk, Hunk Sports, Ignitor and the scooter – Dash for now and soon after more products from different segments are to be launched in the Argentinian market. Distribution part for Hero will be handled by Marwen SA in Argentina, the company established in 2004 and currently its manufacturing plant has a capacity of 5000 units per year in Villa Rosa Province of Buenos Aires. Starting with 40 dealers across the regions of Capital Federal and GBA and have plans to expand further.
On this occasion, Pawan Munjal, Chairman, Managing Director and CEO, Hero MotoCorp, said,“The past five years have seen Brand Hero evolve into a major global player. Where mobility solutions are developed at our state of the art R&D facilities in India and distributed globally. And the extent of this growth is today showcased here in Argentina, the first ever global launch of our new bike, while our team races along in the Dakar Rally for the first time”.
“Our first global launch of a new motorcycle here is reflective of the importance of Argentina and Latin America for us on our global map. South America is an important market for us, a fact borne out by our first overseas manufacturing facility in Colombia. With the commencement of our operations in Argentina, we are now significantly growing our presence in the region. We will be focusing on capturing an adequate market share here with our iconic product range. We have already begun our brand building initiatives for Argentina by bringing on-board the Argentine legend – Diego Simeone, the coach of Atletico de Madrid,” he added.
“The‘New Glamour’ – developed at our world-class, state of the art R&D campus in the India – the Centre of Innovation and Technology – has been designed keeping in mind our young customers across the globe, it has a sportier design,perfect amalgamation of power and performance,it is fuel efficient and most importantly it isa true symbol of Prime Minister Narendra Modi’s ‘Make in India’initiative.”
Source: Hero
